Job Title: Creative Performance Strategist @ Science-Led Consumer Health Brand
Location: London (Hybrid)
Job Type: Full-Time, Permanent
Salary: £45,000 - £55,000
A fast-growing, science-led consumer health brand is looking for a Creative Performance Strategist to drive paid social creative that converts, blending sharp performance thinking with strong creative instincts.
The business has built a loyal, engaged community and a strong organic presence, and is now investing further in paid acquisition to fuel its next stage of growth. This is a brilliant opportunity to join a purpose-driven brand at a genuinely exciting point in its journey.
This role sits at the intersection of creativity and performance. You'll be hands-on with creative testing, using data and audience insight to shape hooks, angles and concepts that drive real results, not just creative for creative's sake.
Key Responsibilities
- Own paid social creative strategy across Meta and TikTok, from concept through to scaled performance
- Build and run structured creative testing frameworks (A/B testing, iteration, scaling winners)
- Translate performance data (CTR, CVR, ROAS, hook rate) into sharper creative direction
- Lead creative development end-to-end: concepting, scripting, briefing, iterating
- Partner closely with growth, design and wider marketing teams to align creative output with performance goals
- Stay close to platform trends and competitor activity to keep creative fresh and effective
Skills & Experience Required
- Solid experience in performance marketing or performance-led creative strategy, ideally within a D2C or consumer brand
- Strong working knowledge of Meta and TikTok paid social ecosystems
- A track record of using data to inform and improve creative output
- Confident copywriting/scripting skills for direct-response content
- Comfortable working at pace in a fast-moving, high-ownership environment
- A genuine interest in health and wellbeing is a plus, given the category
Why Apply?
- Join a purpose-led brand with real momentum and a loyal community behind it
- Take real ownership of paid social creative in a role with visible impact
- Work closely with a collaborative, close-knit marketing team
- Strong scope to grow as the team and budgets scale
If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk
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