Regional Sales Manager - China & Asia

Position: Regional Sales Manager – China & Asia

Company: Inspection Systems

Location: Stockport, Greater Manchester, UK

Reporting to: Head of Sales UK

Salary:  OTE £70k (uncapped)

The Opportunity

We are a UK-based technology company providing advanced glass inspection and quality control systems, expanding into China as a priority strategic market.

This UK-based role is designed for a commercial professional who understands the Chinese manufacturing landscape and can both analyse the market and win new business.

You will begin by building a clear, data-driven understanding of the float glass industry in China, then transition into a full sales leadership role, driving growth across China and, over time, wider Asia.

The successful candidate must live within commuting distance of our Stockport office and will be expected to work from the office four days per week when not travelling. The role involves a significant amount of travel, particularly across China and wider Asia.

The Mission

Phase 1 – China Market Mapping & Insight

Map float glass manufacturers, plants, and production capacity across China
Identify key decision-makers and buying structures within target accounts
Analyse current inspection solutions, competitors, and technology gaps
Build a practical, prioritised target account list and market strategy
Phase 2 – New Business Growth (China → Asia)

Develop and convert a strong pipeline within China
Engage customers directly at plant and management level
Lead the full sales cycle: prospecting, technical discussions, negotiation close
Expand successful commercial activity into wider Asian markets
What You’ll Be Responsible For

Driving new customer acquisition and revenue growth in China
Establishing the company’s presence and credibility in the local market
Building relationships with plant managers, engineers, and decision-makers
Positioning technical value and ROI to Chinese manufacturing customers
Managing long, complex sales cycles for capital equipment
Providing clear market feedback and insights to the UK headquarters
Undertaking significant and frequent international travel, particularly across China and wider Asia
What We’re Looking For

5+ years of experience in technical B2B sales within China
Strong track record of developing new customers and closing complex deals
Experience working with industrial or manufacturing clients
Deep understanding of how business is done in China (commercial, cultural, and practical)
Ability to work independently while coordinating with an international team
Fluent spoken and written Mandarin Chinese and English
Must live within commuting distance of the Stockport office
Able to work from the Stockport office four days per week when not travelling
Willing and able to undertake significant international travel across China and wider Asia
Strong Advantage

Experience in glass manufacturing or related industries
Exposure to inspection systems, automation, or machine vision
Existing network within Chinese industrial sectors
Engineering or technical background
Experience working with international companies
What Success Looks Like

A clearly defined and validated China market landscape
Strong relationships with key industry players
A growing pipeline of qualified opportunities
New customer wins and repeatable sales approach
Expansion into broader Asia markets
What’s on Offer

Competitive salary aligned with the UK market
Uncapped commission structure
Opportunity to represent advanced UK technology across China and wider Asia
Direct interaction with international leadership
Long-term career path to build and lead the Asia region