Project Director - Rebrand

Project Director (rebrand)
6 months
London - hybrid
£514 Outside IR35

Programme leadership & brand programme ownership

Own the end-to-end Plusnet rebrand programme as the single point of accountability - from initial brand strategy and identity development through design system build, rollout planning, and full deployment across all touchpoints
Build and maintain the master programme plan - mapping all workstreams, dependencies, milestones, and sign-off points across creative, digital, operations, and the wider Plusnet business
Lead programme governance - chairing workstream reviews, tracking progress against plan, and producing clear reporting for senior stakeholders across The Exchange
Act as the connective tissue between The Exchange's creative and design team and the Plusnet business - translating between creative language and business requirements in both directionsBrand understanding & design system knowledge

Bring a deep understanding of how brands are constructed - positioning, personality, values, visual identity, tone of voice, and the systems that govern how these elements are applied consistently across every channel
Understand design systems in practice - what components, patterns, and guidelines a robust brand system requires, how they are structured, and how they enable consistent execution at scale
Be able to assess design work critically and meaningfully - not to make design decisions, but to judge whether the work is meeting the brand brief and programme objectives, and to articulate clearly when it is not
Understand the difference between brand identity, brand guidelines, campaign creative, and production execution - and know what is needed at each stage of a rebrand programme
Be comfortable in detailed creative and brand conversations with the Design Lead, Brand Designer, and Principal Creative - asking the right questions and keeping creative momentum without overstepping into creative decisions
Cross-functional collaboration & internal stakeholder management

Build trusted relationships with all teams involved in the rebrand - creative, design, digital, copywriting, strategy, account management, and the wider teams
Manage stakeholder expectations at every level - from day-to-day creative team conversations to Exec-level programme updates - communicating clearly, proactively, and without jargon
Work closely with the Plusnet business to understand their requirements, constraints, and priorities; bring them on the creative journey rather than presenting finished work for approval
Facilitate alignment across workstreams that involve multiple teams with different priorities and timelines - making sure nothing moves forward in isolation
Multi-workstream delivery & dependency management

Manage multiple parallel rebrand workstreams simultaneously - including brand identity, design system, digital brand rollout, customer communications refresh, retail and OOH, and internal brand launch
Map and manage dependencies across all workstreams rigorously - understanding what must be resolved before the next phase can begin and building this logic clearly into the programme plan
Ensure the design system and brand guidelines are completed and approved before downstream production teams begin work - protecting quality and preventing rework
Manage the handover from brand creation to brand rollout with precision - ensuring all teams receiving brand assets have exactly what they need, in the right format, with the right guidanceExternal partner & supplier management

Brief, manage, and hold accountable any external agencies, specialist consultancies, or production partners contributing to the rebrand programme
Ensure external partners are fully integrated into the programme governance structure and working to the same brief, timeline, and quality standards as internal teams
Manage external partner costs and contracts in line with procurement and financial proceduresCost control & commercial management

Own the rebrand programme budget across all workstreams - tracking spend, forecasting to completion, and reporting clearly to senior stakeholders
Manage purchase orders and supplier spend in line with procedures; ensure all expenditure is authorised before commitment
Identify budget risks and efficiency opportunities throughout the programme; flag overspend risk before it becomes a problemRisk, quality & governance

Maintain a live programme risk register; identify, assess, and mitigate risks across all workstreams proactively
Implement quality checkpoints throughout the programme - ensuring brand outputs are reviewed and approved at each stage before downstream work begins
Ensure all rebrand outputs meet brand, legal, compliance, and accessibility standards
Conduct a thorough post-programme review - capturing learnings for future large-scale brand programmes within The ExchangeThe Skills Required
Essential experience

8+ years in senior project or programme management, with direct experience managing brand or creative programmes of significant scale and complexity
Deep understanding of brand - how visual identities are created, what design systems require, and how rebrands are planned and executed across large, complex organisations
Experience managing multi-workstream creative programmes involving design, digital, copy, strategy, and production teams simultaneously
Strong track record of senior stakeholder management in complex, matrix organisations - able to operate confidently at Exec level
Commercial management experience - budget ownership, cost tracking, and supplier management across large programmes
Experience working closely with design teams and the ability to engage meaningfully with brand strategy and visual identity work
Experience managing external agency or specialist consultancy partnersHighly desirable

Previous experience managing a full brand refresh or rebrand programme end-to-end
Working knowledge of design systems, component libraries, and brand guidelines documentation
Experience in consumer telecoms, technology, or retail - categories with high-volume, multi-channel brand execution requirements
Previous experience working within or alongside an in-house creative agency
Familiarity with digital brand rollout including web, app, email, and social brand application

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