Alpine Atelier Manager

Alpine Atelier Manager

Alpine Atelier Park Lane, Mayfair, London

Basic Salary: £55,000 per annum

On Target Earnings (OTE): £90,750 per annum

Contract: Permanent, Full Time

Hours: 40 hours per week

Join the Founding Leadership Team of Alpine Atelier Park Lane

Alpine is one of the fastest growing and most exciting brands in the automotive industry, combining motorsport heritage, cutting-edge engineering and distinctive design.

Based at the brand-new Alpine Atelier Park Lane in Mayfair, this is a rare opportunity to lead a specialist team and play a key role in Alpine's continued growth in the UK.

We are looking for an ambitious, commercially driven leader who can develop people, create strong sales discipline and build a high-performing team focused on delivering exceptional customer experiences and outstanding business results.

If you have a proven track record of leading successful sales teams, developing people and delivering strong commercial results, we'd love to hear from you.

The Opportunity

As Alpine Atelier Manager, you will lead the Atelier team to deliver vehicle sales, profitability and customer experience objectives.

You will be responsible for coaching and developing colleagues, managing day-to-day sales activity and creating a culture where every enquiry, appointment, test drive, event and customer interaction is followed up professionally and effectively.

This is a hands-on leadership role for someone who enjoys developing people, creating momentum and leading from the front.

You will lead and develop the founding Alpine Atelier Consultant team whilst working closely with colleagues across Sales, Marketing and the wider Retail Renault Group business to establish Park Lane as a flagship Alpine location.

Key Responsibilities

Lead, coach and develop the Alpine Atelier Consultant team

Drive sales activity, conversion performance and commercial results

Manage appointments, customer enquiries, test drives and pipeline discipline

Deliver product, sales process, finance, compliance and customer experience training

Create a high-performance culture focused on customer satisfaction and commercial success

Plan and support customer events, vehicle launches and local activations

Work closely with Marketing to maximise lead conversion and customer engagement

Promote finance, warranty, service plan, insurance and accessory sales

Monitor team performance against agreed objectives and KPIs

Ensure compliance with FCA, Consumer Duty, GDPR and company policies

Represent the Alpine brand and Retail Renault Group to the highest professional standards

What We're Looking For

Proven sales leadership experience

Strong commercial awareness and target-driven mindset

Experience coaching, developing and managing people

Excellent communication, negotiation and relationship-building skills

Strong activity management, pipeline control and CRM discipline

Ability to create a positive, high-performance team culture

Strong organisational and time management skills

Self-motivated, resilient and ambitious

Full UK Driving Licence

Successful candidates are likely to demonstrate:

Consistent sales and business performance

The ability to coach, support and develop others

Strong customer relationship skills

Effective activity, pipeline and diary management

Professionalism and attention to detail

Strong commercial judgement and accountability

A passion for customer experience and team development

Hours of Work

This role is based on a 40-hour working week.

The working pattern is:

Four weekdays: 9:15am – 6:00pm

Saturday: 9:30am – 5:00pm

One scheduled weekday off each week

Sundays closed

30-minute unpaid break each working day

Flexibility may occasionally be required to support customer appointments, events, vehicle launches and the effective operation of Alpine Atelier Park Lane.

What We Offer

Basic salary of £55,000 per annum

OTE of £90,750 per annum

Competitive performance-related bonus scheme

Access to a salary-sacrifice, tax-efficient new car scheme (ECOS)

Family new car scheme

33 days' annual leave including Bank Holidays, increasing with service

Pension scheme including permanent health insurance and death-in-service benefit

Enhanced maternity and paternity policies

Share Incentive Scheme

Staff discounts on vehicles, servicing, parts and accessories

Cycle-to-Work scheme including e-bikes

Discounted gym membership

Ready to Apply?

If you're ready to take the next step in your leadership career and help shape the future of Alpine in the UK, we'd love to hear from you.

Shortlisted candidates will be contacted regarding the next stage of the recruitment process