CRM & Loyalty lead

At Funky Pigeon, we're passionate about helping customers create meaningful moments and lasting memories. We're looking for a commercially minded CRM, Retention & Loyalty Lead to drive customer engagement, retention and lifetime value.

What You'll Be Doing
You'll lead the CRM and Loyalty strategy, delivering activity that increases customer retention, frequency and lifetime value across the customer lifecycle.

You'll oversee CRM campaigns and automated journeys across email, push notifications and other owned channels, ensuring communications are personalised, relevant and effective.

Working closely with Marketing, Data and Tech teams, you'll use customer insights to improve targeting, engagement and performance. You'll own and develop the Funky VIPs loyalty programme and referral scheme, helping to grow customer loyalty and advocacy.

You'll also drive CRM performance through testing, optimisation and reporting, while leading and developing a high-performing CRM team.

What We're Looking For
Significant CRM and email marketing experience within a D2C or eCommerce business, with a proven track record of improving customer retention, engagement and lifetime value.
Strong expertise in email marketing, audience segmentation, automation, digital tracking and CRM platforms such as Bloomreach, Adobe Campaign or similar.
Experience developing and delivering commercially focused CRM and loyalty strategies.
A data-driven approach, with the ability to turn insights into actions and measurable results.
Strong understanding of GDPR, PECR and customer consent best practices.
Excellent communication and stakeholder management skills, with the ability to build effective relationships across teams.
Experience leading and developing high-performing teams in a fast-paced environment.
Why Join Us?
This is an exciting opportunity to shape customer loyalty and engagement for one of the UK's leading personalised card and gifting brands. You'll influence customer strategy, drive commercial growth and create experiences that keep millions of customers coming back.

If you're passionate about CRM, loyalty and delivering measurable results, we'd love to hear from you