Marketing Manager

About the Role:
Role Overview:
The Marketing Manager is responsible for leading and evolving the marketing function at proAV, driving brand positioning, demand generation, and sales enablement across the business.
This role is responsible for developing a structured, insight-led and commercially aligned marketing function that drives growth, strengthens market positioning, and enhances the effectiveness of client engagement.
Working closely with sales, business development, and senior leadership, the Marketing Manager ensures that marketing activity contributes meaningfully to business performance while aligning with and informing long-term strategic objectives.
In addition to campaign delivery, the role is accountable for building the systems, processes, and marketing team capability required to support a scalable and high-performing marketing function.
Key Responsibilities:
* Develop and implement a structured marketing approach aligned to business growth objectives and priority sectors
* Drive brand positioning and ensure consistency across all marketing activity and communications
* Plan and deliver integrated marketing campaigns across digital channels, including website, SEO, email, and social
* Responsible for proAV’s website, including performance optimisation, audience engagement, and overall digital visibility
* Establish reporting frameworks to track performance and optimise marketing effectiveness
* Work closely with sales, business development, and bid teams to support pipeline growth and conversion
* Improve the quality, consistency, and accessibility of sales and marketing materials
* Contribute to strategic bids and high-value opportunities
* Develop and manage relationships with key technology partners, increasing the impact of joint marketing activity and MDF utilisation
* Support marketing activity across proAV regions, including Ireland and Germany
* Implement and develop marketing tools, platforms, and processes to improve efficiency, visibility, and performance
* Manage external agencies and partners as required
* Lead and develop a marketing team of four, improving output quality, capability, and overall effectiveness
* Define roles, responsibilities, and ways of working to support a scalable marketing function
Skills & Experience
Essential:
* Proven experience in marketing management within a B2B or technology-led environment
* Strong understanding of digital marketing channels, including website, SEO (+AEO & GEO), email, and content strategy
* Experience developing and delivering integrated marketing campaigns aligned to business objectives
* Ability to translate technical solutions into clear, commercially focused messaging
* Experience supporting sales teams with marketing materials, campaigns, and bid activity
* Strong organisational and project management skills, with the ability to manage multiple priorities
* Experience using marketing tools and platforms (e.g. analytics, CRM, SEO tools) to track performance and inform decisions
* Confident stakeholder management, with the ability to work effectively with senior leadership and cross-functional teams
Desirable
* Experience within the audio visual, workplace technology, or wider technology sector
* Experience managing partner or channel marketing activity, including MDF-funded campaigns
* Familiarity with Microsoft Dynamics 365 and marketing automation platforms
* Experience working with external agencies and creative partners
* Understanding of content management systems and structured content environments
* Basic proficiency in Adobe Creative Suite or oversight of creative production
Personal Attributes:
Commercially minded, with a clear focus on how marketing drives business growth
Proactive and solutions-oriented, able to balance reactive demands with longer-term priorities
Strong sense of ownership and accountability for output and performance
Collaborative, with the ability to influence and align multiple stakeholders
Detail-oriented, with a commitment to quality and consistency
Motivated to continuously improve both personal capability and the wider marketing function
About Us:
proAV designs, integrates and supports blended technology solutions with AV, UC and beyond including end-to-end services and 24/7/365 support to enhance global collaboration and empower your world of communication.
From reviewing technology to integration to post-deployment support, you’re in safe hands when you trust your AV and UC to proAV.
We are recognised as one of the AV industry’s most powerful international delivery and support operations trusted by a varied client base in more than 80 countries across 6 continents. To date, we have completed 700+ projects outside of the UK that meets the demands and challenges of a globalised marketplace, keeping the lines of communication and collaboration open.
From our state-of-the-art Customer Services Centre and Video Network Operations Centre (VNOC) our dedicated teams manage, monitor and protect our global clients’ business-critical AV systems architecture, products and technologies 24/7/365.
Equality, Diversity & Inclusion:
proAV is an equal opportunity employer that is committed to supporting and promoting an inclusive culture for all employees and job applicants. We want everyone to feel comfortable being themselves and create a culture where we understand and respect each other’s differences. proAV does not tolerate discrimination based on age, disability, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. We make employment decision based on the needs of our business and the qualifications and/or experience of the individual. proAV offers personal and professional development opportunities, not just through traditional qualifications, but also through Apprenticeship schemes, internal training and mentorship programmes. We support employees and job applicants with their work-life balance through our family friendly policies and practices. We encourage all to apply