Area Sales Manager

Area Sales Manager — SAS (Service of Industrial Assembly Solutions)
Location: Wolverhampton (Field-based, covering Central UK / Midlands, Northeast, Southeast and Ireland)
Job Type: Full-time, Permanent
About the Role
We are seeking an experienced Service Sales Engineer to join our SAS (Service of Industrial Assembly Solutions) team. This is a field-based sales role focused on generating revenue through the sale of service solutions — predominantly preventative maintenance contracts — to our existing customer base. The role covers assembly technologies including adhesive joining and riveting.
This is a value-based selling role: rather than competing on price, you will be building the case for the long-term value of moving customers from a reactive to a proactive service model, protecting uptime, extending equipment life, and reducing unplanned downtime.
Note: this role sits within our SAS department (Service of Industrial Assembly Solutions) and is unrelated to software or systems analysis — please disregard any assumption based on the acronym alone.
Key Responsibilities
* Sell preventative maintenance contracts and service solutions to existing customers, using a value-based rather than price-led approach
* Develop and grow existing accounts, transitioning customers from reactive to proactive service arrangements
* Identify and pursue new service opportunities within the existing customer base, since new business predominantly comes from customers already using our products
* Build strong, long-term relationships with key customer contacts, acting as a trusted advisor on service and maintenance needs
* Collaborate with internal departments (e.g. product sales, engineering, customer service) to identify and follow up on cross-selling opportunities
* Prepare and present service proposals and contract offers, tailored to customer needs and equipment usage
* Travel across the assigned territory (Central UK/Midlands, Northeast, Southeast and Ireland) to meet customers, expected to be field-based approximately 3 days per week (variable)
* Stay overnight when required, for visits involving more than 2 hours' travel
* Attend training in Germany as required, to build technical knowledge of the relevant technologies
* Maintain accurate account and pipeline records, reporting on account development progress
Essential Skills & Experience
* Proven experience in a field-based sales role, ideally selling service solutions or contracts
* Strong account management skills, with the ability to grow and develop existing customer relationships while also identifying and pursuing new opportunities within those accounts
* Comfortable with value-based selling, building a business case around long-term value rather than competing on price
* Good communication and presentation skills, able to engage confidently with a range of customer stakeholders
* Willingness and ability to travel extensively across the UK and Ireland, including overnight stays when required
* Willingness to travel to Germany for training
Desirable Skills & Experience
* Background in selling service solutions, ideally within adhesive joining, riveting, or related industrial assembly technologies
* Some engineering or maintenance exposure, even without direct service-sales experience
* Experience transitioning customer accounts from reactive to proactive service models
What We Offer
* Uncapped commission
* Company car
* International training opportunities (Germany)
* The opportunity to grow accounts within an established, product-led customer base