Field Sales Executive - Home Counties - Luxury Fabrics. Design & Inter

Love Winning New Business? Passionate About Luxury Interiors? Ready to Own Your Territory?

If you thrive on opening doors, building lasting client relationships and converting opportunities into revenue, this is an outstanding opportunity to join an internationally recognised luxury brand entering an exciting phase of growth.

Let’s take you back to 1992…

A Story Woven in Discovery

Born in South Africa with an adventurous spirit and a passion for discovery, our founder Bernie de Le Cuona set out to find the world’s finest natural fibres and artisans.

With this vision, Bernie established de Le Cuona - introducing the world to linens unlike anything seen before: wonderfully soft, beautifully textured, and enriched by a colour palette inspired by Africa’s landscapes.

From Fabric to Lifestyle. From London to New York.

What began as pioneering linen has grown into a global brand defined by refined creativity and authenticity. Today, de Le Cuona is more than fabric: it’s a lifestyle. From showrooms in London and New York to accessories crafted with quiet power, every creation embodies comfort, beauty, and soul.

We're now looking for a commercially driven Field Sales Executive to represent our incredible brand. 

The Role at a Glance

Field Sales Executive
Competitive Salary + Car Allowance + Bonus + Excellent Benefits
Remote / Hybrid

Showrooms: Chelsea Harbour & Belgravia + extensive travel across South West England & The Home Counties (Surrey, Sussex, Hampshire & Berkshire)
Full Time - Permanent

Reporting to: Head of UK Sales
Sector: Luxury Interiors | Premium Textiles | Specification Sales

Your Background / Skills: Field Sales, New Business Development, Territory Management, Relationship Management, Luxury Products, Interior Design, Luxury Furniture Sales, Textiles, Fabrics, Furnishings.

Product / Service: Award-winning. de Le Cuona is a purveyor of unique, elegantly understated, luxury textiles and accessories responsibly crafted from the world’s finest natural fibres - flax, wool, silk, hemp, cashmere, and alpaca – the ultimate in sustainable luxury for interiors. Its bespoke interior tailoring service includes curtains, cushions, throws, bedspreads, and upholstery.

Pedigree:

Pure, Best Plains collection, Homes & Gardens, 2021
Bernie de Le Cuona named as one of the 50 Most Influential People in British Luxury, 2020
Showstopper Award, World of Interiors, 2020
Fabric of The Year, Elle Decoration Russia, 2019
Art of Design, VERANDA, 2010

Your Role in the Story

This is a field-based sales role with genuine autonomy and the opportunity to make a significant commercial impact.

Reporting to the Head of UK Sales, you'll own and grow your territory, driving profitable sales through proactive business development and exceptional relationship management.

Working predominantly in the field, you'll spend four days each week meeting interior designers, architects and trade customers, uncovering new opportunities, presenting premium collections and developing long-term commercial relationships. One day each week will be dedicated to prospecting, appointment generation and strengthening your pipeline.

This is an opportunity for someone who enjoys being in front of customers, thrives on winning new business and wants to represent one of the most respected names in luxury interiors.

What success looks like:

•    Own and grow your territory by identifying, developing and converting new business opportunities across South West England and the Home Counties.
•    Schedule and attend a minimum of 10 qualified customer appointments each week, maintaining a disciplined approach to prospecting and pipeline generation.
•    Build trusted relationships with interior designers, architects and trade customers, developing long-term partnerships and growing existing accounts. 
•    Present de Le Cuona's premium collections through engaging client meetings, presentations and product demonstrations.
•    Identify projects early and convert opportunities into profitable, long-term business.
•    Build and maintain an accurate CRM pipeline, ensuring excellent forecasting, reporting and opportunity management.
•    Monitor market trends, customer activity and competitor movements to identify new commercial opportunities.
•    Produce insightful weekly sales reports and contribute to monthly sales meetings.
•    Represent de Le Cuona professionally across client meetings, exhibitions, networking events, Design Week, Craft Week and other industry events.
•    Collaborate with the wider UK Sales team to deliver ambitious growth plans and an exceptional customer experience.

About You

You'll be a commercially driven sales professional who enjoys opening doors, building relationships and consistently exceeding targets.

You'll also bring:

•    Experience selling luxury interiors, textiles, fabrics, furnishings or specification-led products.
•    Proven success within field sales, business development or territory management.
•    A track record of consistently achieving or exceeding sales targets.
•    Experience generating your own appointments and developing a healthy sales pipeline.
•    Excellent negotiation, objection handling and closing skills.
•    Strong presentation skills with the confidence to engage customers both one-to-one and in group settings.
•    A highly organised, self-motivated and disciplined approach to managing your own territory.
•    Strong commercial awareness with a results-focused mindset.
•    Experience using CRM systems to manage sales activity and opportunities.
•    A willingness to spend at least four days each week travelling throughout your territory.
•    A full UK driving licence and access to your own vehicle.

Highly Desirable

•    Existing relationships within the interior design, architecture or luxury residential sectors.
•    An understanding of specification-led selling and project-based sales cycles.

What's on Offer

•    Competitive Salary
•    Car Allowance
•    Performance Bonus Scheme
•    Private Healthcare
•    Health Cash Plan
•    Company Pension Scheme 
•    Company Contribution Towards Gym Membership
•    Ongoing Career Development Opportunities
•    The Opportunity to Represent One of the World's Leading Luxury Textile Brands

Why Join de Le Cuona?

This is more than a sales role.

It's an opportunity to represent an internationally recognised luxury brand with an unrivalled reputation for craftsmanship, innovation and timeless design.

You'll enjoy the autonomy to build your own territory, develop relationships with some of the UK's leading interior designers and architects, and play a key role in the continued growth of one of the world's most respected luxury textile brands.

We look forward to hearing from you.

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