IT Modern VAR Sales New Business Development Manager – Moving to Regional Player Manager
North West / Yorkshire - To suit candidate based near Leeds, Sheffield or Manchester close to M1/M6 corridor for regional travel.
£ Highly Competitive Basic + Uncapped Commission (OTE £200k+)
Remote – changing to Hybrid on opening of northern office TBC.
Are you a high-performing IT sales professional looking for the opportunity to build something of your own?
Value Added Recruitment is working with an award-winning, fast-growing IT solutions provider is seeking a Regional Player-Manager to establish and scale its presence across the North. This is a rare opportunity to join during a significant growth phase, build a regional territory from the ground up, and progress into a leadership position as the region expands.
Initially operating as an individual contributor, you'll focus on winning new business, developing strategic relationships, and creating a strong regional footprint before transitioning into a team leadership role with responsibility for building and managing a high-performing sales team.
The Opportunity
This role offers the chance to:
Build and own a regional territory from scratch. They do have 2 major clients in the North as case studies
Win new business across mid-market and entry level enterprise organisations – up to 2000 seats
Progress into leadership and team management
Influence regional strategy and growth plans
Develop a long-term regional business with significant earning potential
What You'll Be Doing
Build the Region
Drive new logo acquisition across the North
Build a strong pipeline within target accounts
Establish market presence and key customer relationships
Work closely with vendor and internal teams to secure opportunities
Become the recognised face of the business within the region
Scale and Structure
Create a repeatable territory and pipeline strategy
Support recruitment of sales and business development talent
Define sector and vertical market focus
Begin taking on leadership responsibilities
Lead the Region
Build and manage a high-performing regional team
Establish a physical office presence
Drive scalable and profitable revenue growth
Operate with a regional business-owner mindset
What We're Looking For
Minimum 5 years' sales experience within a VAR, MSP or IT solutions environment
Strong new business development track record
Experience selling a combination of:
Cloud Solutions
Infrastructure
Cyber Security
Managed Services
Existing network across Leeds, Manchester and the wider North
Proven success winning and developing mid-market and enterprise customers
Entrepreneurial mindset with ambitions to progress into leadership
Key Competencies
Strategic account development
Consultative, value-led sales approach
Commercial negotiation and deal structuring
Senior stakeholder engagement (CIO, CTO, CISO level)
Consistent overachievement against revenue targets
Package & Benefits
£50,000–£60,000 basic salary
Uncapped commission structure
OTE £200,000+ Comm paid at 22% of GP!
Accelerators for over-performance
Quarterly performance bonuses
Private healthcare with mental health support and 24/7 GP access
Income protection
Death in service benefit
Additional annual leave, including birthday leave
High performer incentives including fine dining experiences and annual overseas trips
Ongoing training and professional development
Career Progression
This position has a clearly defined route into senior leadership, with opportunities to progress into Regional Head or Director-level roles as the business continues its ambitious expansion plans.
If you're ready to combine entrepreneurial freedom, leadership progression and exceptional earning potential, we'd love to hear from you
Salary description
£50000.00 - £60000.00 per year