This hands on operational role will interface regularly with the International Marketing team, and locally with a Senior Marketing Executive.
The role has a strong focus on performance led digital marketing, driving brand awareness, lead generation and customer acquisition, while ensuring marketing investment delivers measurable ROI.
About the job
Senior Marketing Specialist
Ellesmere Port (Hybrid)
Up to £43K
What You'll Get
Up to £43K basic
25 days annual leave + Bank Holidays
Company pension scheme
Company laptop and phone
Hybrid working
Role & Responsibilities
Own and deliver the digital channel planning
Act as the internal digital subject-matter expert
Identify opportunities for selective non-digital marketing activity
Manage performance through hands on operational marketing activity
Drive continuous optimisation of lead generation
Monitor campaign effectiveness and adjust investment to maximise ROI
Continuously improve the end-to-end digital customer journey
Identify opportunities & actively enhance UX, CRO and engagement
Own digital reporting and performance dashboards (GA4, Looker Studio or equivalent)
Analyse customer behaviour and campaign performance
Own and collaborate with colleagues on SEO plans, activities and organic performance
Collaborate with international teams to localise content effectively for IE and UK markets
Manage relationships with external digital agencies and technology partners
Own the local marketing budget
Set clear KPIs, evaluate agency performance and drive continuous improvement
Work cross-functionally with Sales, Engineering, Customer Care, IT and Finance
Ensure alignment between local and international marketing strategies
Skills & Experience Required
5+ years’ experience in a digital or performance marketing role
Proven experience managing PPC and paid social campaigns with measurable ROI
Experience managing agencies and external partners
Strong understanding of analytics platforms (GA4, Looker Studio or similar)
Familiar with CRM systems – Hubspot experience advantageous
Commercially minded with strong performance focus
Data driven decision maker
Salary description
£40000.00 - £43000.00 per year