Area Sales Manager (East Midlands)

Area Sales Manager – East Midlands & Lincolnshire.

Northamptonshire, Leicestershire, Lincolnshire, Nottinghamshire, Derbyshire

Let’s be honest…

Too many plant sales roles have become predictable. 

A handful of key accounts

A bit of repeat business

Discount when needed

Hit a number (sometimes)

 And the cycle continues.

We’re not interested in that.

At McHale Komatsu, we’re building a sales team that actually takes market share.

Not talks about it.

Not blames the market.

Not hides behind “it’s a tough patch”.

Takes it. 

Backed by world-class Komatsu products, industry-leading technology and the strength of the McHale Group, this is a genuine opportunity to build market share in one of the UK’s most competitive equipment sectors.

This role isn’t for everyone

If you’re happy: 

Living off existing accounts

Waiting for enquiries

Blaming price, product, or “the market”

You won’t enjoy this.

This role is for people who want more than just maintaining accounts.

We want people who want to build territories properly, create genuine market momentum, and be part of a business investing heavily in growth, technology, customer coverage and people.

McHale Komatsu is not standing still.

We are building a modern, high-performance sales organisation with ambitious growth plans across the UK — and we want people who are excited by the opportunity to help shape it.

This is about activity, discipline, and execution.

Here’s the reality

You will be measured on: 

How many customers you’re actually seeing

The strength of your pipeline

Your conversion rate

Your ability to win new business

Because: 

Coverage → Activity → Quotes → Conversion → Market Share

No shortcuts.

What you’ll get 

The chance to build something from the ground up

A clear plan to significantly grow Komatsu’s UK market share

Investment in technology, product and people

Support from specialists — but accountability stays with you

A business that rewards performance, not excuses

The right candidate will have genuine autonomy to manage and grow their territory properly.

At McHale Komatsu, we do not believe in a ‘one size fits all’ approach. Different regions require different strategies, customer engagement and market focus, and we will remain agile and flexible to ensure every ASM has the support and freedom needed to succeed.

Who we want: 

People from plant / construction equipment (or similar)

People who are competitive by nature

People who don’t need chasing

People who want to be in the top 10%, not the middle

Straight question

Do you want to:

A) Keep doing what you’ve always done

or

B) Be part of a team that is genuinely building something and expects more?

This is a chance to join a business that is investing, evolving and challenging the standards of the traditional plant industry.

If you want a role where effort, activity and ambition genuinely create opportunity — this could be the move that changes your career.

If it’s B — let’s talk