Digital Advertising Executive

Digital Advertising Executive

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Lawfront is one of the UK’s most ambitious and rapidly expanding Legal Groups. Through strategic acquisition and the integration of high‑performing regional law firms, we are building a national platform that combines local excellence with the strength, investment, and innovation of a modern Legal organisation.

Our growth trajectory is significant — and accelerating. As we continue to welcome new firms into the Lawfront family, we are strengthening our central functions to ensure we deliver consistent, scalable, and best‑in‑class support across the Group.

As part of this, we are working to further increase our digital capabilities with the hire of a Digital Advertising Executive.

We’re looking for someone who will bring experience of running Paid Advertising Campaigns; supporting their planning, execution, and optimisation across channels including Google Ads and Microsoft Ads, with a focus on improving performance and delivering measurable results.

In addition, you will:

* Assist in managing and scaling paid media budgets, contributing to programmes exceeding £1m in annual spend across multiple accounts, applying a test and learn approach to improve ROI/ROAS and effectiveness of campaigns

* Contribute to channel diversification initiatives by identifying and testing new opportunities to improve reach and performance.

* Work closely with digital agencies and external partners to deliver effective campaigns that generate high-quality leads and new business demand.

* Utilise core marketing platforms (including Google Ads, Microsoft Ads, and GA4) to support digital growth programme across the group.

* Analyse campaign data and performance metrics to provide actionable insights and recommendations for continuous improvement.

* Stay informed on market trends, platform updates, and competitor activity to ensure campaigns remain competitive within a highly saturated sector.

* Ensure tracking, tagging, and reporting are accurate and aligned with group best practices to ensure high quality data is delivered where possible.

* Demonstrate a working knowledge of Google Analytics 4 (GA4), including interpreting performance data, building reports, and recommending optimisations.

* Monitor and report on key performance metrics (e.g. ROI, CTR, CPC, etc) using GA4 and platform data (Google Ads and Microsoft Ads).

Your role will require you to collaborate regularly within the wider Digital Team to identify opportunities that support and enhance the overall digital strategy, sharing insights and campaign learnings to contribute to team knowledge and continuous optimisation across channels.

Your background:

This role will suit someone who brings experience of Paid Search from a previous role, who has made a strong start to their career and is able to show success in this role for c.2+ years. The majority of the team is based from our Nottingham office, so whilst we offer hybrid working, you’ll need to be able to attend 3 days per week.

If this sounds like you and you’re keen to hear more about the journey the Lawfront group is going on – and positively contribute to it, then please get in touch.

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