Marketing Lead

Marketing Lead
Lichfield, Staffordshire
£40,000 – £45,000, dependent on experience
Full time, permanent
Our client is a trusted provider of innovative, progressive and future proof products, solutions and services to the water sector, established for over 50 years they employ 800 people and turnover approaching €200m and have sites across the UK and Eire.
They are currently seeking a Marketing Lead to join their marketing function to be based at one of their subsidiaries in Lichfield WS13.
As Marketing Lead, you will create marketing strategy across the business's portfolio of brands, spanning both B2B and B2C / e-commerce audiences, taking a through the line approach across all channels.
Alongside running day to day digital, content and campaign activity, you will hold budget responsibility for marketing spend and work closely with Group Marketing to ensure plans, messaging and brand positioning are aligned at a group level.
We are looking for a strategic thinker who can ensure marketing effort and spend are focused in the right places, bringing a test and learn approach to continually improve marketing effectiveness and demonstrate return on investment.
It is a genuinely varied role, part strategic planning, part hands-on delivery, suited to someone who enjoys both setting direction and getting content and campaigns out of the door, as well as leading and developing the wider marketing team.
Key areas of responsibility include:
Strategic Marketing, Effectiveness & Group Alignment
Team Leadership & Budget Management
Digital & Social Media
Marketing Materials & Brand
Sales Support & Events
About You
Proven experience in a marketing role covering both digital delivery and strategic planning.
Comfortable working at both a hands-on level and a strategic level, and able to move between the two.
Well organised, with strong prioritisation and time management skills across multiple projects.
Experience of leading or managing a marketing team, with responsibility for a marketing budget.
Through the line marketing experience, covering the full range of channels rather than a purely digital focus.
Experience across both B2B and B2C / e-commerce marketing would be ideal.
A strategic thinker, comfortable taking a test and learn approach to ensure marketing effort is focused where it delivers the greatest impact.
What's on Offer
Salary of £40,000 – £45,000, dependent on experience.
Flexible working policy
Plenty of training and progression within the wider group.
For a confidential conversation about this role, please contact Gary Simpson