Berkshire
£65k- £70k+DOE (hybrid) + Excellent Benefits
Are you an experienced legal marketing professional looking to take ownership of a firm's marketing strategy and play a key role in its continued growth?
Our client is a highly respected and progressive law firm with an outstanding reputation for delivering exceptional client service. As the firm continues to grow, they are seeking an ambitious Senior Marketing Manager to lead their marketing function, working closely with Partners and senior leadership to develop and implement an innovative marketing strategy that enhances brand awareness, strengthens client relationships and supports the firm's long-term growth.
This is an exciting opportunity for an experienced marketing professional who understands the unique dynamics of the legal sector and enjoys working within a collaborative, partner-led environment. You'll have the autonomy to shape strategy while remaining actively involved in delivering impactful marketing initiatives across digital, PR, events, client engagement and business development support.
The Role
Reporting into the senior leadership team, you will take responsibility for developing and delivering the firm's marketing strategy, ensuring all activity aligns with the firm's commercial objectives and supports sustainable growth.
Working closely with Partners, Heads of Department and external agencies, you'll lead a broad range of strategic and operational marketing initiatives, helping to raise the firm's profile, strengthen existing client relationships and create new opportunities through intelligent, targeted marketing.
This is a varied, hands-on role that combines strategic planning with creative delivery, making it ideal for someone who enjoys influencing senior stakeholders while managing multiple high-profile projects.
Key Responsibilities
* Develop and implement the firm's overall marketing strategy and annual marketing plan.
* Work collaboratively with Partners and Department Heads to support business development objectives through effective marketing initiatives.
* Manage the firm's marketing budget and evaluate campaign performance, reporting on return on investment.
* Deliver integrated marketing campaigns that enhance brand awareness and generate new client enquiries.
* Lead client engagement initiatives, seminars, networking events and hospitality programmes.
* Oversee the firm's digital marketing strategy, including website management, SEO, PPC and social media.
* Produce high-quality marketing collateral, newsletters, thought leadership content and client communications.
* Manage relationships with external marketing, PR and digital agencies.
* Coordinate legal directory submissions, award entries and tender/pitch documentation.
* Support Partners with business development activity, cross-selling opportunities and client relationship initiatives.
* Manage the firm's CRM and client database to deliver targeted marketing campaigns and meaningful client engagement.
* Drive PR activity and identify opportunities to raise the firm's profile within the legal marketplace.
* Ensure brand consistency across all marketing communications.
* Monitor marketing performance and provide strategic insight to senior leadership.
About You
We're looking for an experienced marketing professional who combines strategic thinking with excellent communication skills and a genuine understanding of the legal sector.
You'll be confident working with senior stakeholders, managing multiple priorities and delivering creative marketing initiatives that contribute to business growth.
To be successful, you'll ideally have:
* A minimum of five years' marketing experience, ideally gained within a law firm or another professional services environment.
* A proven track record of developing and delivering successful marketing strategies.
* Strong understanding of marketing and business development within a partner-led organisation.
* Experience working alongside Partners, senior stakeholders and fee earners.
* Knowledge of legal directories, pitches, client relationship management and professional services marketing.
* Experience managing digital marketing, websites, SEO, PPC and social media.
* Excellent copywriting, communication and presentation skills.
* Experience organising client events, seminars and networking initiatives.
* Strong project management skills with the ability to manage multiple priorities simultaneously.
* Commercial awareness with the ability to measure campaign performance and demonstrate ROI.
* A proactive, collaborative and creative approach.
* A degree in Marketing, Business or a related discipline would be advantageous.
Why Join?
This is an outstanding opportunity to join a well-established and growing law firm that genuinely values the contribution marketing makes to its continued success.
You'll enjoy a varied and influential role where your ideas will be heard, your expertise will be valued, and you'll have the opportunity to make a lasting impact on the firm's future growth.
In return, you'll receive:
Competitive salary and comprehensive benefits package.
A strategic role with genuine autonomy and influence.
Exposure to senior leadership and Partners across the firm.
Ongoing professional development and career progression opportunities.
A collaborative and supportive working environment.
The opportunity to shape the future marketing direction of a successful and ambitious law firm.
If you're an experienced legal marketing professional looking for your next challenge and want to join a firm where you can make a real difference, we'd love to hear from you.
Apply today for a confidential discussion
Salary description
£65000.00 - £70000.00 per year