Sales Director

SALES DIRECTOR

The Role

We are seeking an experienced and driven Sales Director to lead our commercial growth across the UK and Ireland. This is a strategic and hands-on leadership role, responsible for expanding our market share in both our core control panel manufacturing division and our growing remote monitoring and digital solutions offering.

Key Responsibilities

* Develop and implement a UK & Ireland sales strategy aligned with company growth objectives

* Lead new business development across lift manufacturers, installers, and service providers

* Manage and grow existing key accounts, ensuring long-term partnerships

* Drive sales of both:

* Elevator control panels (new installations & modernisation)

* Digital remote monitoring and packaged solutions

* Identify market trends, opportunities, and competitor activities

* Build, mentor, and lead a high-performing sales function (where applicable)

* Work closely with engineering and operations teams to align customer solutions

* Represent at industry events, trade shows, and client meetings

* Deliver accurate forecasting, pipeline management, and reporting

About You

* Proven experience in a senior sales or commercial leadership role

* Background in one or more of the following sectors:

* Lift / elevator industry

* Building services / controls / automation

* Industrial electrical or electronic systems

* Demonstrable success in business development and key account management

* Experience selling technical or engineered solutions

* Strong understanding of digital/connected systems is highly desirable

* Commercially astute with excellent negotiation skills

* Self-motivated, results-driven, and comfortable operating at both strategic and operational levels

* Willingness to travel across the UK and Ireland

What We Offer

* Competitive salary + performance-related bonus

* Company car or car allowance

* Opportunity to play a key role in a growing, innovative business

* A supportive and entrepreneurial working environment

* Career progression as the business expands