Senior Social Strategist

Senior Social Strategist - £40,000 to £45,000 - London, hybrid - 2 days per week in office.

We are working with a growing creative agency that is looking for a Senior Social Strategist to join their team.

This is a brilliant role for someone who has proper social strategy experience and can confidently hold the room with clients. You will not be coming in to simply “have ideas” or keep an eye on trends. This needs someone who really understands how platforms work, what makes content perform and how to turn that knowledge into smart, credible social strategies for well known brands.

You will be working across a mix of B2B and B2C clients, with a particular focus on sectors such as financial services, professional services and premium consumer brands. The clients are increasingly looking for genuine platform expertise, so this role needs someone who can bring a clear point of view and explain not just what they recommend, but why.

This is not a role that sits miles away from the work either. You will shape the strategy, brief the creative team and stay close enough to the output to make sure it actually lands. One day you could be developing a full channel strategy, the next you could be briefing a creator, writing social copy or helping shape a pitch deck.

You will sit within the creative and strategy team, working closely with senior leadership, and while there is no line management responsibility from day one, there is definitely room for this role to grow as the social function develops.

This would suit someone who is culturally switched on, confident with clients and genuinely excited by how social is evolving. Someone who knows the platforms properly, keeps ahead of changes and can turn all of that thinking into strategy that creative teams can actually use.

What you will be doing

You will develop social strategies across organic and paid channels, covering audience thinking, platform strategy, content pillars and channel specific frameworks.

You will lead discovery and insight work, getting under the skin of a client’s brand, audience, competitors and market to build strategies that feel grounded and useful.

You will own the strategic thinking on social briefs, bringing the expert point of view that helps shape the creative direction.

You will use platform data and analytics to understand what is working, identify opportunities and make stronger recommendations.

You will keep the wider team updated on platform changes, algorithm shifts, new formats, AI developments and emerging social behaviours.

You will use AI tools where useful to support research, audience analysis and strategic thinking, while still bringing your own judgement and cultural understanding.

You will turn strategy into clear, inspiring creative briefs that give designers, filmmakers, editors and creators a strong foundation to work from.

You will stay close to the work as it moves through production, making sure the creative output reflects the thinking that was sold in.

You will write social copy where needed, from captions and scripts through to longer-form platform content.

You will contribute to pitches and proactive proposals, bringing confident social thinking to life in a way that clients can buy into.

You will present recommendations to clients clearly and confidently, handling questions and pushback with the reassurance that comes from knowing your subject.

You will build strong day-to-day relationships with client contacts and become a trusted voice on social.

You will spot opportunities to grow social work within existing accounts and feed those ideas back through the wider client team.

What we are looking for

You will likely have around 4 to 6 years’ experience in a social strategy, content strategy or similar role, ideally within a creative, content or social agency environment.

You will have strong working knowledge of the major social platforms, including Instagram, LinkedIn, TikTok and YouTube.

You will understand how these platforms are evolving, including the impact of AI, algorithm changes, new formats and shifting audience behaviours.

You will have experience developing channel strategies, audience strategies or content frameworks from scratch, rather than only responding to existing briefs.

You will be comfortable working across both B2B and B2C clients.

Experience with financial services, professional services or premium consumer brands would be useful.

You will be a confident presenter who can walk into a senior client meeting and be seen as the expert in the room.

You will have strong writing skills across strategy documents, social copy, creative briefs and pitch decks.

You will be comfortable using data and platform analytics to shape recommendations, not just report on performance.

You will be familiar with using AI tools as part of a research or strategy workflow.

You will be collaborative, commercially aware and able to work closely with creative, account and production teams.

Why this could be a good move

This is a great opportunity to join a growing agency with real creative ambition and a strong mix of serious client work.

You will have the chance to deepen your social strategy expertise, work closely with senior creative and strategy leaders and help shape how the agency approaches social as the function grows.

It is a role with plenty of variety, proper client exposure and room to develop your own leadership voice over time.

If you are a social strategist who knows the platforms inside out, enjoys being close to the creative and wants to be trusted as the expert in the room, this could be a really strong next step.

Apply now for immediate consideration - client is ready to interview