We're partnering with a market-leading events business to recruit an ambitious Marketing Manager to lead the marketing strategy across their flagship exhibitions, including one of the UK's most established consumer events and one of the country's leading trade exhibitions.
Attracting hundreds of thousands of visitors, thousands of exhibitors and many of the biggest brands in their respective sectors, these are market-leading events with loyal audiences, national recognition and ambitious growth plans.
This is a fantastic opportunity to take ownership of high-profile marketing campaigns that directly influence visitor attendance, ticket sales, exhibitor success and long-term brand growth.
The Opportunity
As Marketing Manager, you'll lead the planning, delivery and optimisation of integrated marketing campaigns across a portfolio of flagship live events.
Working closely with senior leadership and cross-functional teams, you'll develop commercially focused campaigns that drive audience acquisition, increase visitor engagement and strengthen brand awareness across multiple channels.
This is a highly visible role offering the opportunity to influence marketing strategy while remaining hands-on in campaign execution. From digital advertising and CRM to PR, partnerships and onsite event delivery, you'll play a pivotal role throughout the entire event lifecycle.
What You'll Be Doing
* Develop and deliver integrated multi-channel marketing campaigns to drive visitor attendance, ticket sales and audience growth.
* Lead CRM, email marketing and audience segmentation strategies to improve acquisition, retention and engagement.
* Manage campaigns across paid digital, social media, website, PR, TV, radio, print and partnership channels.
* Build and manage relationships with sponsors, media partners, influencers, ambassadors and commercial stakeholders.
* Oversee external agencies across creative, digital marketing, PR and media buying.
* Monitor campaign performance using analytics and CRM data, continually optimising activity to maximise ROI.
* Manage website content, SEO and digital assets while ensuring a seamless customer journey.
* Lead the onsite marketing delivery during live events and work closely with sales, operations and content teams to achieve commercial objectives.
About You
We're looking for a commercially minded event marketer who enjoys taking ownership, thrives in a fast-paced environment and understands how exceptional marketing contributes to the success of large-scale live events.
You'll ideally have:
* At least five years' experience in event marketing or a senior marketing role.
* A proven track record of delivering successful integrated marketing campaigns.
* Strong digital marketing expertise across CRM, email, paid media, social media and website management.
* Experience managing PR activity, partnerships and external agencies.
* Excellent analytical skills with experience using campaign data to improve performance.
* Outstanding communication and stakeholder management skills.
* The ability to manage multiple projects and deadlines simultaneously.
* Strong copywriting and content creation experience.
* A creative, proactive and commercially focused approach.
Marketing qualifications such as CIM or IDM would be advantageous but aren't essential.
What's On Offer?
You'll receive a competitive salary of up to £50,000, together with a performance-related bonus and the opportunity to work on a portfolio of market-leading events with national recognition. The business offers genuine career progression, a collaborative and high-performing culture, and the chance to take ownership of campaigns that have a measurable commercial impact.
Why Apply?
Opportunities to market events of this scale and reputation are few and far between.
You'll be working on exhibitions that are recognised as flagship events within their sectors, supported by substantial marketing investment, loyal audiences and ambitious growth plans. If you're passionate about live events and want the opportunity to shape the success of some of the UK's most recognisable exhibition brands, this is a role where your work will be seen, valued and celebrated.
For a confidential discussion or to apply, contact David or Adam at Greys Specialist Recruitment today
Salary description
£40000.00 - £50000.00 per year