If you love answering questions like these through brilliant campaigns, read on.
About the Opportunity
Our client is a customer-centric D2C business with a fiercely loyal following - part-way through a multi-year growth plan, backed by fresh investment in their marketing technology. Recent trading has been resilient against a challenging market backdrop, with the business continuing to hold its own while others in the sector struggle.
They're hiring a Customer Retention Marketing Executive to join their growing Customer Retention team, focused purely on retaining existing customers, growing average order value and maximising long-term loyalty.
The Role
Reporting into the Head of Customer Retention Marketing, you'll help create campaigns across email, SMS, app push and digital channels that keep customers engaged and coming back. You'll turn products, offers and customer moments into compelling, sales-focused copy - always asking what's the story, why will customers care, and how do we make them want to engage.
What You'll Be Doing
Plan, create and deliver retention campaigns across email, SMS, app push and digital channels
Write engaging, sales-driven copy that turns offers into stories customers act on
Develop campaign ideas and propositions that drive repeat purchase and loyalty
Support flagship launches and key promotional moments end to end
Work closely with Creative, Ecommerce and Buying teams to bring campaigns to life
Use data and past performance to keep improving what works
What We're Looking For
Technical CRM skills can be taught - attitude, instinct and drive matter more. You'll be driven, energetic, ambitious and optimistic, with real personality and something about you that fits a fantastic, values-led brand. You'll be a naturally strong copywriter with commercial instinct, confident generating ideas and comfortable juggling multiple campaigns at pace. D2C experience and a background in sales copy or promotional copy are a strong plus.
Why Join?
A business holding firm against a tough market backdrop, part-way through an exciting growth plan
Fresh investment in marketing technology and the backing to do your best work
A close-knit team, supported by long-serving managers with real depth of knowledge and a passion for developing people
A dynamic team, fantastic culture, hybrid working
Generous staff discount, plus 25 days' annual leave rising to 30 with service
Access to a comprehensive wellbeing platform, including virtual GP appointments and physio
Real creative input into campaigns seen by a huge and loyal customer base
Interested in finding out more? Get in touch with Emma now in full confidence
Salary description
£35000.00 - £35000.00 per year