Want to learn how to build a startup by helping grow one? This is a founder's associate role — you'll work directly alongside me on everything that drives growth and builds the brand: web, ecommerce, ads, content, product, and the systems that tie it together.
We do water filtration properly: premium systems for homes across the UK and soon Europe, sold direct online and through a consultative process. We're scaling, and I'm hiring my right hand to help do it.
No two days are the same. One day you're tuning Meta and Google campaigns and reading the data; the next we are building a website, shaping how the brand looks and reads, briefing a video creator, sharpening the product offer, or jumping on the phone to make sure a customer is happy. You'll touch the whole stack — paid acquisition, ecommerce, brand and content, product, CRM and AI tooling, and conversion.
Why this might be for you
I want a generalist with horsepower and a builder's instinct — scrappy, creative, ambitious, quick to learn tools and ship. If you want to understand how a modern brand gets built and sold end to end, this is a rare seat, with a clear path into leadership as we scale. I care about brains, taste, and graft, not a polished CV.
What you'll help me do
- Run paid acquisition — Meta/Google ads, testing creative, reading the numbers
- The website and ecommerce experience — Webflow, checkout, conversion
- Shape the brand — voice, look, content, social, video, collateral
- Help sharpen the product and how we position it
- Build the growth systems — CRM, WhatsApp flows, automations, AI tooling
- Convert inbound leads on the phone and muck in wherever needed
- Supply chain management
What I'm after
- A hard worker who'll turn their hand to anything and figure it out
- Comfortable with digital tools (ads, website builders, CRMs, AI) and a creative eye
- Happy to build things with claude code etc.
- Sharp, organised, reliable — able to crack on independently
- Good with people and on the phone
What's on offer
- £25,000–£40,000 depending on experience, plus generous ESOP
- A ground-floor role with real influence and a clear path upward
- Direct mentorship working alongside the founder, across the whole business
- Health club and cowork membership
How to apply
Send your CV and answers below — it's a startup with real rewards for people who grow with it, and you'll work alongside me directly, straight-shooting:
- Have you worked with any of these: ads, websites, content/video, branding, CRMs, or sales? Tell me what and how it went.
- Have you built something with OpenClaw? If so what?
- Would you be comfortable calling people who've made enquiries?
- What are your wage expectations?
- How hard is it for you to get to a Shoreditch Cowork?
- Is this for you?