Responsibilities:
* Constructing and writing engaging investor-led content focusing on Mission areas across multiple formats.
* Working within agreed design and brand guidelines
* Supporting the messaging and design of content for our Opportunity Approach to lead generation for inward investment.
* Embedding themselves within specific Opportunity Approach sprints for inward investment and, based on demand from working groups, providing compelling content aligned to our offer to inward investors
* Supporting the messaging for our engagement with ambitious Scottish based companies seeking to expand international sales.
* Based on research produced elsewhere, producing high quality, informative “data packs” clearly setting out the Scottish offer to potential inward investors in areas including; skills, infrastructure, incentives and costs. This may also include benchmarking against competitors where sought by the potential investing company
* Thought leadership and insight content including for example drafting and creating blog posts from senior leaders and partners
* Producing and maintaining a family of proposition resources including Scotland’s key sector propositions & regional collateral.
* Responsibility for sourcing and updating compelling web content and social media posts
* Creating and reviewing corporate content for external distribution
* Assisting with the scoping, design and potential commission/ project management of video content as appropriate
* Assisting in the creation of bespoke, project specific propositions
Essential Experience:
* Target audiences we are seeking to influence include global companies, capital investors, internationally trading firms, talented Individuals and trading partners, so we are seeking skilled content creators who can understand these audience and their motivations for investment and can demonstrate experience / excellence in writing specifically for these audiences. Previous public sector experience would be beneficial.
* The ability to write quickly, efficiently and to a brief is essential, and good editing / proof reading skills are also required.
* The successful individual will also be comfortable using and adopting a style-guide to maintain consistency in tone of voice.
* We not only focus on telling target investors why Scotland is a great place to do business but actually what this means to them. We have a very specific benefits led approach. Similarly, for internationally trading firms, we need to tell the story in their words – we know this has more impact to help influence others.
* Developing and advising on experiential content – experience of working on virtual reality projects, inputting into scripts and working with multiple internal and external stakeholders.
Desirable Experience:
* International communications / marketing experience
* Social media
* Creation of web content for marketing purposes
* Case study content creation
* Investment propositions / pitches
* B2B / stakeholder engagement
* Industry engagement
Salary description
£250.00 - £300.00 per day