Brand: SDMN Clothing (Sidemen)
Location: Orpington, SE London
Contract Type: Full-Time
Working Pattern: Hybrid
Sidemen Clothing, also known as SDMN, is the official clothing brand from the Sidemen. Established in 2013, the brand has grown alongside the Sidemen’s online presence and their connection with a huge global audience.
Social is a huge part of what we do. It drives hype, builds community, supports launches, and helps sell product.
We’re looking for a Social Media Content Producer who understands social media, the Sidemen, internet culture, and the wider creator space.
This role is focused on ideas, strategy, and producing content that performs. You’ll be part of a creative team shaping how the brand shows up across social media.
You’ll also support the day-to-day running of our social channels where needed, but your main focuses will be creating, strategizing and directing social-first content that aligns with the brand.
Produce social content for TikTok, Instagram and other platforms
Help shape the brand’s social content strategy across all platforms
Contribute strong content ideas in campaign strategy meetings.
Attend brand shoots with the Sidemen, creators and models to produce social content
Identify current trends and relevant cultural moments
React quickly to Sidemen moments and relevant online conversations
Use social media to build hype, grow engagement and drive sales
Analyse performance data and use insights to improve future content
Support posting and day-to-day channel management when required
Strong knowledge of the Sidemen, their audience, humour and wider ecosystem
Experience creating social content for a brand, creator, media company or personal brand
Strong Photoshop skills, with the ability to create and adapt social assets quickly
Confident editing short-form video using CapCut, Premiere Pro, After Effects or similar
Have a strong eye for detail, making small tweaks that help content perform better
Plugged into TikTok, Instagram, YouTube, creator culture, memes, fashion and streetwear
Strong understanding of what performs on each platform
Confident coming up with social-first ideas that feel native and relevant
Strong understanding of how social media can support marketing, launches and product sales
Confident working with creators and influencers to direct and capture strong social content
Able to move fast and react quickly in a fast-paced environment
The opportunity to help shape social content for a major creator-led brand
Hybrid working pattern
Working with some of the biggest creators in the UK
A fast-paced role where your work directly impacts growth, engagement, and sales
Monthly wardrobe allowance