Area Sales Manager UK & NWE

Area Sales Manager - UK & NWE
Deep Sea Electronics is a global leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.
​
With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network.
​
We are now seeking an Area Sales Manager to join our UK commercial team.
Job Summary & Role
• To leverage value from all customers and prospects within an assigned geographic region or regions, exceeding the regional sales targets for all allocated product categories, taking market share at every opportunity
• To convert high value business opportunities from both existing customers and prospects across all product categories
​
• To successfully create and accurately manage the sales pipeline process, leading to conversion of opportunities across all DSE product categories and other Control group company product ranges as required
• Manage the sales performance of any distributors performance for those appointed in your region for their allocated geography and Control group product groups
​
​Requirements:
* Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics related sector
* Proven relationships with key decision makers in the control electronics sector within the U.K. & Ireland
* Proven technical and commercial selling and negotiation skills
* Commercially astute results orientated team player
* Strong written and verbal communication skills
* Ability to work from a home office and work independently in a field-based role
* Ability to travel internationally adequately to cover assigned territory
* Ability to recognise market trends and evaluate competitor strengths and weaknesses
* Full driving licence
* Sales role within a technically orientated company/product range, preferably within the control electronics industry in the U.K & Ireland
* Proven experience of successful demand generation
* Min 5 GCSE (or equivalent), Maths and English essential
​
​Key Duties & Responsibilities:
* Drive sales growth and market expansion within the assigned territory across all Control & Automation (C&A) brands and product categories
* Maintain a strong focus on developing the DSE Control product group
* Develop and implement effective regional sales and distribution strategies (where applicable)
* Plan, coordinate, and execute marketing activities in collaboration with distribution partners to increase market share
* Identify and develop new business opportunities while strengthening relationships with existing customers
* Conduct regular visits to customers and prospects to build trust, reinforce the C&A brand, and grow profitable business
* Act as the voice of the customer within the C&A group, while representing the business externally as a trusted partner
* Promote both existing and new C&A products to customers
* Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction
* Monitor competitor activity and stay informed on market developments
* Conduct market research within the customer base to respond effectively to changing conditions
​
Benefits:
* 25 days holiday + Bank Holidays
* New flexible holiday scheme
* Bupa Healthcare package
* Life Insurance
* Enhanced Maternity/Paternity pay
* 5% Pension contributions
* Companywide performance-based annual bonus scheme