Role Overview
You'll own and manage the development and optimisation of paid search activity as part of integrated multi-channel campaigns. You will be expected to use your own initiative to manage Google and Bing campaigns through extensive use of bid management platforms. You will play a crucial part in delivering the paid search performance marketing activities that drive performance growth for European and worldwide markets, with the aim of improving performance to further enhance efficiencies and generate sales.
Key Responsibilities:
Managing and supporting the development of local and international strategies of PPC accounts.
Building paid search campaigns, including campaign structure, ads, keywords, ad extensions, and tracking.
Supporting the alignment of Paid Search campaign execution and working cross-functionally with the trading, marketing, and wider digital team (e.g., SEO, media, content).
Researching actionable new opportunities and identifying trends within the Paid Search channel to grow accounts.
Driving consistent, data-driven testing to find new and exciting ways to improve campaign performance.
Job Requirements:
Experience in digital marketing, particularly in managing large, complex PPC accounts.
Strong Google Ads Editor skills, with the ability to create and adjust campaigns/settings at scale.
Strong numerical skills, able to spot trends and make informed recommendations.
Intermediate to Advanced Excel skills, capable of working with large data sets and utilising formulas, pivot tables, and other data visualisation tools.
Strong reporting skills, with the ability to action data requests accurately and on time.
Ability to meet deadlines in a fast-paced environment.
Good verbal and written communication skills, with the ability to build relationships across the business.
Experience with bid management tools such as SA360 preferred.
Experience working with media owners/agencies preferred.
Experience in the travel industry preferred.
Familiarity with using scripts to automate tasks is advantageous but not essential.
If you are an experienced PPC Specialist looking for a new contract opportunity to advance your career, we would love to hear from you. Apply now to join our client's dynamic and innovative team
Salary description
£0.00 - £300.00 per day