Marketing & Events Officer
Reports to: Head of Marketing
Salary: £38,000 to £42,000 per annum, depending on experience
Hours: Full Time
Contract: Permanent
Location: Central London (Hybrid Working)
About Us
ASU London is an independent, UK-accredited provider of higher education focused on delivering world-class opportunities to students who are seeking a practical, future-ready education, drawing on curriculum from one of the world’s top universities, Arizona State University.
About The Role
The Marketing & Events Associate is responsible for designing, delivering, and continuously improving ASU London’s full programme of inbound engagement activity, including open days, campus tours, webinars, conversion events, and digital engagement experiences.
The role ensures that every event and associated campaign is both well-executed and strategically designed to move prospective students through the enrolment journey — from awareness to application, offer, acceptance, onboarding, and welcome.
In addition, the role supports outbound recruitment activity delivered by the International Recruitment Team and the Domestic and Widening Participation Recruitment Team, ensuring brand consistency, high-quality collateral, and seamless representation of ASU London across all external-facing activity.
The role also plays a key part in delivering targeted engagement activity for non-prospective audiences, including school counsellors, alumni, and industry partners, helping to build long-term institutional reputation and pipeline strength.
Key Responsibilities
* Inbound Events Strategy and Delivery
* Event Marketing and Campaign Execution
* Physical and Digital Collateral Production
* Audience Engagement and Relationship Marketing
* Outbound Recruitment Support and Brand Governance
* CRM, Email Marketing, and Event Conversion
* Performance Tracking and Insight
Key Relationships
* Head of Marketing
* Digital Marketing Lead
* Digital Content Creator
* International Recruitment Team
* Domestic and Widening Participation Recruitment Team
* Admissions and Enrolment Teams
* Academic staff (for participation in events such as talks, panels, and presentations)
* Student ambassadors (for event support and engagement activity)
* External suppliers (venues, print, merchandise, event delivery partners)
* School counsellors and external stakeholders (as event participants and attendees only)
The successful candidate will have experience in events, marketing, or student recruitment environments and strong experience delivering end-to-end events, including planning, marketing, delivery, and evaluation, with a strong understanding of digital and email marketing for event promotion and conversion. They will have experience working with brand guidelines and compliance frameworks (CMA, UKVI, where relevant), strong organisational, communication and coordination skills with commercial awareness, strong stakeholder management skills and a bachelor’s degree or equivalent experience.
The preferred candidate would have experience in higher education marketing, recruitment, or student engagement environments, Experience managing open days or large-scale recruitment events in a complex stakeholder environment and experience working with international student recruitment campaigns or multi-market audiences.
Success in this role will look like increased attendance and engagement across all inbound events, a clear, coherent calendar of events, supporting the applicant journey online and on campus, strong brand consistency across all recruitment and event activity, effective delivery of high-quality collateral within budget, improved conversion rates from event participation to application and offer stages as well as a clear contribution to lead generation and enrolment pipeline strength and positive feedback from students, applicants, and external stakeholders.
Closing date for applications: Friday 10th July
Interested?
If you would like to find out more, please click the apply button. You will be directed to our online portal to complete your application for this position.
This role is exempt from the Rehabilitation of Offenders Act 1974.
In addition, you are required to submit to a Disclosure and Barring Service (DBS) check.
No agencies please
Salary description
£38000.00 - £42000.00 per year