Head of Marketing

Job Title: Head of Marketing
Location: Kendal, Cumbria
Salary: £47,000 - £52,500 per annum
Role: Permanent – Full time

An ambitious and growing business is looking to appoint a commercially focused Head of Marketing to take full ownership of its marketing strategy and performance.

This is a high-impact role where you’ll lead from the front—driving revenue, customer acquisition, and retention through data-led, performance marketing. If you’re someone who thrives on turning insight into action and delivering measurable growth, this is an opportunity to truly make your mark.

You’ll operate as a central figure across the business, working closely with senior stakeholders and embedded business partners to ensure marketing is aligned, agile, and delivering real commercial value. This is not just strategy—it’s hands-on execution at pace.

Key Responsibilities:

· Owning and delivering the marketing contribution to revenue, pipeline, and profitability
· Executing growth strategies aligned to wider business objectives
· Managing and optimising marketing budgets with a clear focus on ROI and performance
· Building a data-driven marketing engine with testing, optimisation, and clear reporting
· Owning key metrics including CAC, LTV, conversion rates, and attribution modelling
· Leading multi-channel acquisition strategies (paid media, SEO, email, partnerships, content)
· Driving campaign planning, execution, and performance analysis across the full funnel
· Developing insight-led, targeted campaigns based on customer and market data
· Partnering with senior stakeholders and commercial teams to align on targets and delivery
· Leading and influencing a marketing function, including external agencies and internal partners
· Owning marketing technology, ensuring accurate tracking, reporting, and automation

What We’re Looking For:

· Proven experience in a senior marketing or Head of Marketing role with clear commercial impact
· Strong background in performance marketing and revenue growth
· Highly analytical, with a deep understanding of marketing metrics and attribution
· Hands-on experience across digital channels and growth funnels
· Experience working across multiple stakeholders or within a matrix-style organisation
· Strong leadership and stakeholder management skills
· Ability to balance strategic thinking with hands-on execution

The Ideal Candidate Will Be:

· Commercially driven and results-focused
· Data-led with a test-and-learn mindset
· Action-oriented with a bias for delivery
· Highly accountable with strong ownership mentality
· Collaborative and able to influence across the business

Commutable Locations:
Kendal, Lancaster, Carlisle, Barrow-in-Furness, Penrith, Windermere

If you’re a commercially focused Head of Marketing who thrives on driving performance, leading from the front, and delivering tangible business growth, this could be the role for you. APPLY NOW for immediate consideration

This role is handled by McCarthy Recruitment, an award-winning multi-sector recruiter. We believe that you matter and care about unlocking your full potential. Work with us to find your perfect role and start your journey today.

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The Legal Bit: We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation or age. By applying for this role, you are explicitly consenting for McCarthy Recruitment to hold and process your data in compliance with GDPR