Head of Sales (London)
- Do you have strong relationships across London’s most prestigious restaurants, hotels, and luxury hospitality groups?
- Have you successfully led high-performing On-Trade sales teams within premium Beverages?
- Ready to shape the strategy and growth of one of the UK’s most respected luxury drinks portfolios?
MacGregor Black is partnering with a leading prestigious Wine & Spirits producer on the search for a Head of London On-Trade. This is a permanent role based in London.
This is a pivotal leadership position, responsible for driving sales growth, team performance, and commercial strategy across London's On-Trade channel. Managing a team of experienced sales professionals, you will combine strategic leadership with hands-on account management, maintaining relationships with flagship customers while identifying new opportunities to accelerate growth.
Key Responsibilities
- Develop and execute the London On-Trade strategy, delivering sustainable growth across volume, value, and profitability
- Lead, coach, and develop a high-performing team across New Business, Prestige, Account Management, and Business Development functions
- Personally manage a portfolio of key flagship London accounts, ensuring exceptional commercial performance and brand representation
- Identify and win new business opportunities across luxury hospitality, premium dining, hotels, and influential On-Trade groups
- Work closely with distributor partners to maximise visibility, advocacy, and commercial performance
- Collaborate with Marketing and Events teams to deliver impactful activations and premium customer experiences
- Ensure optimal listings, menu visibility, pricing, and execution across strategically important accounts
- Own channel planning, budgeting, forecasting, and performance reporting for the London region
- Build strong relationships with senior stakeholders across the hospitality industry and wider trade network
- Support wider commercial initiatives through training, customer events, and brand experiences
Qualifications & Experience
- Proven leadership experience within premium Wine & Spirits sales
- Strong network and credibility across the London On-Trade, particularly within luxury hospitality and prestige venues
- Track record of managing and developing successful sales teams
- Experience managing strategic key accounts and delivering sustained commercial growth
- Strong commercial acumen, including budget ownership and delivery against revenue targets
- Ability to create and execute channel strategies that drive both short and long-term performance
- Excellent relationship-building, negotiation, and stakeholder management skills
- Experience working closely with distributors and route-to-market partners
- Comfortable operating in a highly visible, customer-facing leadership role
- Passion for premium products, luxury experiences, and exceptional customer service
Salary & Benefits
- Salary up to £100k
- Generous bonus (KPI & Company Targets)
- Private healthcare and pension scheme
- Product allowance and premium lifestyle benefits
- Opportunity to lead a strategically important channel within a highly respected luxury drinks business
- Long-term career development within a growing premium portfolio
Interested in learning more?
Apply now or contact Kieron Hall at MacGregor Black to discuss this opportunity in confidence.