Area Sales Manager UK

Summary of the Role

We are looking for an Area Sales Manager to strengthen our technical sales capability across the UK. In this role, you will manage a defined territory, engage with customers across a variety of industries, and deliver solution-based sales with a strong hands-on technical approach. You will play a key part in building customer relationships, supporting complex applications, and driving revenue growth.

This is a field-based, customer-facing role suited to someone with both commercial drive and technical curiosity.

Role and Responsibilities

Develop and maintain a detailed territory plan, reviewing progress regularly with the Regional Manager

Identify and engage prospective customers, building strong relationships to generate new business and repeat opportunities

Assess customer needs and recommend appropriate products and system solutions, including handling complex application enquiries

Work closely with customers to define project scope, complete application questionnaires, and coordinate approval with Technical teams

Prepare system proposals in collaboration with the Regional Systems and Application Manager and record opportunities in the CRM system

Lead solution-based sales processes from initial customer engagement through to project delivery and follow-up

Negotiate pricing and delivery terms within defined authority levels and close sales agreements to meet revenue targets

Maintain customer relationships throughout project lifecycles to ensure delivery is on time, within budget, and meets specifications

Provide regular pipeline updates, sales forecasts, and activity reports, ensuring accurate data within CRM systems

Participate in trade shows and support marketing activities within the territory

Collaborate with internal stakeholders, including technical, finance, and accounts receivable teams, to ensure smooth order execution

Skills and Qualifications

Diploma or degree in Engineering (Mechanical / Polymer or similar), or equivalent practical experience

Strong technical aptitude and an engineering mindset

Hands-on approach; comfortable working with and demonstrating technical equipment

Customer-facing experience with confidence in presenting solutions to clients

Willingness to travel in a field-based role

Experience in B2B sales, preferably within capital equipment or technical sales

Strong communication and negotiation skills

Fluent English language skills

Preferred Skills

Experience in manufacturing or process-driven environments (e.g., medical devices, automotive, electronics, aerospace)

Exposure to adhesives, fluid dynamics, or dispensing technologies

Experience using CRM systems and business tools such as SAP, Power BI, or Microsoft Office

Additional European language skills

Travel

This role requires approximately 50–60% travel across the UK.

Benefits

We offer a flexible work schedule, a comprehensive benefits package, and opportunities for growth and development. Our benefits do further include:

Company car included

Hybrid working model (field-based with home/office flexibility)

Opportunity to work across a diverse range of industries and applications

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