Regional Sales Manager

As Regional Sales Manager, you'll take ownership of a Central & Northern UK territory, covering areas such as the Midlands, Yorkshire, Lancashire, and parts of North Wales.

About The Role

Manage and grow relationships with independent distributors and buying group members
Identify and win new business opportunities to expand market presence
Promote and sell a full product range, including new and innovative lines
Deliver product training, demonstrations, and engaging sales presentations
Develop and execute structured territory plans to maximise coverage
Monitor market trends and competitor activity to inform strategy
Collaborate with internal teams including marketing and product to drive performance
Maintain accurate CRM records, reporting on pipeline and regional performance
Attend trade shows, exhibitions, and customer events
Travel regularly across your regionThis is a high-autonomy role suited to someone who thrives on ownership, growth, and building long-term customer relationships.

About You

Proven track record in regional sales management, ideally within tools, hardware, or related industries.
Experience working with distributors, buying groups, or similar channel networks.
Strong commercial awareness with the ability to negotiate, influence, and close sales opportunities.
A proactive self-starter who is comfortable working independently while contributing to wider team goals.
Excellent communication and interpersonal skills with the ability to build trust quickly.
Confident in delivering product training and presentations to varied audiences.
Analytical mindset with the ability to interpret data and convert insights into action.
Highly organised, with strong planning and territory management skills.
Competent in the use of CRM systems and Microsoft Office tools.
Based within the territory, with flexibility to travel extensively across the region.
A passion for innovation and an ability to quickly adapt to new product launches.About the Business

Our client is a well-established and respected brand within its sector, known for innovation, quality, and strong customer relationships. They offer a collaborative and ambitious working culture where performance is recognised and development is supported.

What's On Offer?

Competitive base salary with performance-related bonus
Company car, laptop, and mobile phone
Comprehensive training and ongoing development
Pension scheme
Private healthcare
Generous holiday allowance + bank holidays
Supportive team environment and career progression opportunities
Regular team meetings, events, and conferencesWhat's Next?

For an informal chat, please call me, Rae, on (phone number removed), email (url removed), or send me a message on LinkedIn if you think you tick the majority of boxes for this role.

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