Regional Manager

Are you a driven, commercially minded sales professional with experience in garden retail, DIY, or home & gift? This is an exciting opportunity to join a growing business within the sector.

Managing a well-established North & Midlands territory, you'll play a key role in driving sales, developing accounts, and positioning a full product range.

About You

Proven field sales experience within garden retail, DIY, home & gift, or similar sectors
Strong ability to sell a category or product range, not just individual products
Commercially aware, proactive, and self-sufficient
Confident relationship builder with strong account management skills
Able to manage a large territory effectively and prioritise workload
Must live within the sales patchAdditionally, you may have:

Experience within FMCG or repeat purchase product environments
Exposure to launching or growing new product categories
Experience with online or e-commerce accounts
Familiarity with an ordering systems (training provided)The Role

As Regional Sales Manager, you'll take ownership of a North & Midlands territory, focusing primarily on Garden Centres, Home & Gift retailers, and some DIY accounts.

You will:

Manage and grow existing customer relationships across your region
Identify and win new business opportunities
Sell and promote full product ranges and categories
Drive uptake of a newly launched bird food range
Develop category-led strategies with customers
Manage a mix of field-based and online accounts
Attend trade shows and customer events
Travel across your territory with regular overnight stays (fully covered)
Occasionally attend international tripsThis is a high-autonomy role suited to someone who thrives on ownership, growth, and building long-term customer relationships.

About the Business

Our client is an established and well-respected supplier within the garden retail industry, known for delivering innovative and high-quality products.

What's On Offer?

Uncapped commission structure (typically ~10%, but higher earning potential for driven individuals)
Quarterly bonus payments
Choice of company car (flexible options)
Fuel card included with company car
All travel and hotel expenses covered
Daily lunch allowance
23 days holiday + bank holidays
Company iPhone, iPad, and laptop
Training provided, including systemsWhat's Next?

For an informal chat, please call me, Rae, on (phone number removed), email (url removed), or send me a message on LinkedIn if you think you tick the majority of boxes for this role.

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