Paid Media Manager

Paid Media Executive / Paid Media Specialist - £35k-£50k
B2B Agency | Central London Hybrid | Google Ads & LinkedIn Campaigns

We are working with a growing B2B marketing agency that partners with ambitious companies across the SaaS, technology and professional services space.

They are looking for a Paid Media Executive or Paid Media Manager to join their team and support the planning, set-up, optimisation and reporting of paid campaigns across Google Ads and LinkedIn.

This would suit someone with around 2 to 5 years’ experience in paid media, ideally gained in an agency environment. B2B experience is a big plus.

The key thing is that they need someone who is confident with Google Ads, understands how to manage campaigns properly, and is keen to keep learning. LinkedIn Campaign Manager, LinkedIn ads experience would be a big advantage, but this is something they are happy to develop further for the right person.

The role

You will be working across a range of B2B clients, helping to manage paid search and paid social campaigns that generate awareness, leads and commercial results.

You will work closely with account managers and other marketing specialists, so this is a good opportunity for someone who enjoys being part of a collaborative agency team but also wants more ownership and exposure.

This is not a role where you will be stuck doing the same small piece of work every day. You will get involved in research, campaign builds, optimisation, reporting, analysis and recommendations, giving you the chance to develop quickly and take on real responsibility.

What you will be doing

Managing and optimising paid search campaigns across Google Ads, with some exposure to Bing Ads where relevant.

Supporting paid social campaigns, mainly across LinkedIn.

Carrying out keyword research, audience research and competitor research.

Building and setting up campaigns in line with agreed strategy and client objectives.

Writing and testing ad copy.

Monitoring campaign performance on a regular basis and making optimisation recommendations.

Reviewing data, spotting trends and identifying opportunities to improve results.

Producing clear reporting commentary that explains what has happened, what has been learned and what should happen next.

Working closely with account managers to make sure paid media activity supports the wider client strategy.

Using tools such as Google Analytics to understand performance, tracking and campaign impact.

Keeping up to date with changes across paid media platforms, automation and best practice.

What they are looking for

Around 2 to 5 years experience in paid media.

Strong hands-on experience with Google Ads.

Experience working in an agency environment would be highly advantageous.

B2B marketing experience is important.

LinkedIn Campaign Manager experience would be a strong bonus, but can be developed.

Good attention to detail and a confident approach to campaign management.

Strong written communication skills, especially when it comes to ad copy and reporting commentary.

Comfortable working with data and turning campaign performance into clear insights.

Organised, proactive and happy managing multiple client campaigns.

Someone who is genuinely keen to learn, improve and build their paid media career.

Nice to have

Google Ads certification.

Experience with LinkedIn campaigns.

Experience with B2B SaaS, technology or IT clients.

Exposure to Google Analytics, Google Tag Manager or Search Console.

Wider digital marketing knowledge across inbound, content, SEO or lead generation.

Location

The role is hybrid, with 2 days per week in a Central London office.

Why this role could be a good move

This is a great opportunity for someone who already has a solid grounding in paid media and wants to step into a role with more visibility, more client variety and more room to develop.

The agency has a strong B2B focus, so you will be working on campaigns where commercial impact, lead quality and strategy really matter. It would suit someone who likes getting under the skin of a client’s business, rather than just pushing buttons in platforms.

If you are looking for a role where you can keep building your Google Ads expertise, get more exposure to LinkedIn, work with interesting B2B clients and be part of a supportive agency team, this could be a really strong next step.

Apply now for immediate consideration - client is ready to interview