The Area Sales Manager will play a key role in driving the demand creation and growth of market share within their designated region. The position is an all-encompassing area management role, responsible for managing relationships with both existing and potential customers while providing comprehensive sales support. The role involves a mix of both strategic account management and demand generation activities, ensuring that the company's products and services are promoted effectively to meet the needs of wholesalers and contractors alike.
The key responsibilities of this role as an Area Sales Manager:
* Manage a portfolio of electrical wholesaler accounts, including nationals, independents, and buying groups.
* Identify new business opportunities and establish new distributor partnerships to drive growth in the region.
* Actively engage with electrical contractors and installers by offering design support, promoting the benefits of the company’s products.
* Conduct joint sales calls, trade counter mornings, and product training sessions to build relationships with local contractors.
* Present and demonstrate products, highlighting features and benefits to both wholesalers and contractors.
* Maintain and develop a strong sales pipeline by managing customer relationships and regular follow-ups.
* Conduct market analysis and stay updated on competitor products and market trends to adapt sales strategies.
* Utilise CRM and Outlook to keep track of activities, appointments, and customer data, ensuring that all administrative tasks are completed.
* Organise and implement a planned schedule of customer visits to maximise sales opportunities within set parameters.
Qualifications and skills of an Area Sales Manager:
* Full and clean driving licence required (any points must be disclosed during the interview process).
* Strong proficiency in Microsoft Word, Excel, Outlook, and other essential business software.
* Excellent communication and interpersonal skills, with the ability to build rapport with clients at all levels.
* Demonstrable experience in sales, preferably in the lighting or electrical industry, with a strong focus on specification and demand creation.
* High level of organisation and time management skills, able to manage multiple priorities and maintain focus on targets.
* Strong presentation skills, capable of delivering clear and effective product demonstrations and sales pitches.
* Flexible and proactive approach to work, with the ability to travel regularly and stay away from home when necessary.
* A solid work ethic, with the ambition to succeed and deliver excellent results in a competitive environment.
The employment package for an Area Sales Manager is:
* Monday – Friday
* £47,000 - £52,000 basic salary (Earnings up to £62,000 including commission)
* Company car provided, as the role requires regular travel across the South East region.
* Opportunities for personal and professional development within the company.
* Performance-based incentives and rewards tied to achieving sales targets and business growth.
* A supportive work environment with a focus on teamwork, collaboration, and career progression.
How to Apply:
This vacancy is being advertised on behalf of Nelson Permanent Placements Ltd. The services of Nelson Permanent Placements Ltd are that of an Employment Agency
Salary description
£47000.00 - £52000.00 per year