Location: Brighton, East Sussex
Salary: up to £30,000 per annum
Support Marketing team to maximise the commercial potential of a portfolio of Study Group products via our university partners and Study Group channels.
Deliver a range of marketing plans and activities designed to target key personas and markets with the aim of driving conversions and new student enrolments.
Co-ordinate the delivery of marketing activities in a complex matrix environment including competitor and customer research, as well as creative and digital briefs.
Help to co-ordinate and deliver marketing plans in defined areas of the business. This could include portfolio wide initiatives or projects across the marketing function or wider study group team.
ABOUT THE ROLE
* Implement marketing plans according to the student journey.
* Co-ordinate the briefing, creation and implementation in a timely manner of marketing activities across a range of channels e.g. web, social media and print.
* Analyse and report performance data to assess whether the objectives are being met and identify trends and opportunities.
* Actively participate in reviewing marketing activity including analysing results, identifying lessons learned and sharing best practices.
* Maintain the accuracy of public information covering all marketing collateral and websites.
* Gather and communicate opportunities for content that support the student journey and help to maintain social media activity (as required).
* Continually seek to improve the customer experience by listening to and acting on student needs.
* Undertake desk research including customer, competitor and market analysis.
* Administrative duties including keeping data in IT systems current and reporting as required.
* Support and take a lead in portfolio marketing activity and marketing project work as required.
* Support any efforts to ensure changing needs and business goals are managed and responded to.
* Monitor programme and partner updates to ensure all information is accurately reflected on websites and other materials.
* Support the growth of the student ambassador programme when needed.
* Consolidate information from key news reports and rankings to disseminate and use across core collateral.
* Work with cross-functional teams to manage webinar requests – invitations, training deck-creation, hosting, follow-ups.
* Contribute to blog creation and social media content as needed.
* Manage ad-hoc CRM requests.
ABOUT YOU
* Degree, or relevant qualification in Marketing desirable
* Fluent in English with excellent written and oral skills
* Ability to work within tight deadlines and juggling priorities
* Interest or experience of the higher education sector
* Confident communicator, internally and externally
* Strong professional writing skills and visual sense
* An eye for detail and accuracy
* Results driven
* Influencing skills to make things happen through others
* Ability to prioritise and manage multiple initiatives/projects
* Strong problem-solving skills
* Numerate
* Proactive, high-energy level
ABOUT US
Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. We are a trusted international educator to students and more than 50 university partners globally. We deliver high-quality international education solutions that drive success for our partners and students. We are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available.
ORGANISATION COMPLIANCE
For successful applicants the following checks will be conducted- Criminal Background Check (country specific), x2 References, ID and Right to Work checks as well as Education Verification. We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our Privacy Policy.
We adopt a rolling recruitment process meaning that we review applications as they are submitted. To avoid disappointment, please ensure that you apply ASAP
Salary description
£30000.00 - £30000.00 per year