About the role
We are looking for a Marketing Analytics Lead to play a key role in building a scalable, data-driven marketing capability across Hexagon.
This role will lead the delivery of standardised reporting, dashboards, and performance frameworks, while also evolving our approach to proactive, insight-led analytics that supports executive decision-making.
You will work at the centre of our Marketing Operations & Analytics function, contributing to the development of a single, trusted view of marketing performance across regions, divisions, and channels.
What you’ll be doing
-Deliver trusted marketing performance reporting
- Lead the development and delivery of monthly scorecards and executive dashboards
- Ensure reporting is accurate, timely, and aligned to agreed KPIs
- Reduce reliance on manual reporting through automation and standardisatio
-Build and scale our analytics ecosystem
- Support the development of a centralised reporting environment in Microsoft Fabric / Power BI
- Consolidate fragmented dashboards into a scalable, standardised reporting model
- Contribute to the development of reusable dashboard templates, reporting frameworks, and automated workflows to improve scalability and efficiency
- Continuously explore opportunities to leverage automation and AI capabilities to enhance reporting, insight generation, and analytics delivery
-Own KPI definitions and data standards
- Develop and maintain a central marketing KPI and metric dictionary
- Ensure consistent definitions and usage across all reporting and dashboards
- Support the rollout of standard tracking and data governance frameworks
-Drive data quality and reliability
- Implement and maintain data validation and quality checks
- Improve the consistency and reliability of marketing data across systems
- Partner with internal teams to strengthen data integrity and accessibility
-Enable self-service analytics
- Develop templates, documentation, and training materials to support wider adoption
- Help stakeholders access and interpret performance data independently
- Contribute to the scaling of self-service analytics across global marketing teams
-Generate and communicate insights
- Go beyond reporting to proactively identify performance trends and insights
- Translate data into clear, actionable recommendations for stakeholders
- Explore and apply emerging analytics and AI capabilities to accelerate insight generation and improve the quality of recommendations
- Provide insight across key areas including: digital performance & Brand and communications effectiveness
-Support cross-functional collaboration
- Contribute to cross-divisional alignment on metrics, dashboards, and reporting standards
- Support the ongoing development of a shared marketing analytics capability across the organisation
What success looks like
- A single, consistent view of marketing performance across key stakeholders
- Increased adoption of standard dashboards and reporting frameworks
- Demonstrable improvements in efficiency and insight generation through automation and the application of AI capabilities
- Reduced manual reporting effort through automation and reusable templates
- Improved data quality, trust, and time-to-insight
- Stronger use of analytics to support decision-making, not just reporting
What we’re looking for
Experience
- Proven experience in marketing analytics, BI, or data analytics roles
- Experience delivering dashboards, scorecards, and reporting frameworks
- Ability to translate complex data into clear, compelling insights and visualisations that drive actionable, data-driven decision-making
- Background working in a B2B or complex, multi-stakeholder environment is beneficial
Technical skills
- Strong experience with Power BI (or similar BI tools), Microsoft Fabric, FiveTran (or similar tool), Google Analytics and Google Tag Manager
- Understanding of data modelling, data pipelines, and modern data environments
- Awareness of emerging analytics, automation, and AI tools, and their application in marketing analytics workflows
- Experience working with multiple marketing data sources (e.g. Digital, campaign, CRM)
Skills and behaviours
- Strong analytical mindset with the ability to turn data into clear insights
- Comfortable working in a structured, standards-driven environment
- Excellent communication skills, with the ability to engage stakeholders at different levels
- Proactive approach with a focus on continuous improvement and scalability
Why join us
- Opportunity to shape and scale a global marketing analytics capability
- Work with modern tools and platforms, including Microsoft Fabric and Power BI
- Be part of a team driving data-driven transformation across marketing
- High visibility and direct impact on executive-level decision-making