Head of Revenue & Partnerships
Caledonian Braves FC
Location: Hybrid (regular presence at home matches, partner meetings and club events)
Contract: Part-time (4 days per week), with scope to review after an initial period
Salary: Approximately £21,000 per annum (4 days per week at £12.71/hour) + commission
Reports to: Club Owner / Chairman
Caledonian Braves FC is looking for an ambitious, commercially driven Head of Revenue & Partnerships to lead the club’s revenue growth across sponsorship, partnerships, matchday commercial activity, merchandise, events and other income streams.
This is a sales-led role for someone who enjoys building relationships, creating opportunities and closing deals. The successful candidate will play a central part in helping the club grow sustainably off the pitch while supporting its long-term sporting ambition.
The role also includes helping the club grow matchday attendance, strengthen its local presence and deepen supporter engagement through creative activations, business development, merchandising and community-facing initiatives that bring more people to games and generate new income.
Key responsibilities
- Lead the club’s commercial revenue generation, with a particular focus on sponsorship and partnership sales.
- Build and manage a pipeline of new business prospects across local, regional, national and aligned international markets.
- Identify, approach, pitch and close new sponsors, advertisers and commercial partners for the club.
- Create tailored partnership proposals and packages that match partner objectives and club assets.
- Manage and grow relationships with existing partners, driving renewals, upsells and long-term value.
- Develop and sell a clear range of commercial products, including sponsorship packages, advertising inventory, hospitality, events and matchday opportunities.
- Work with internal club stakeholders to help increase matchday attendance through targeted commercial initiatives, ticketing promotions, group offers and partner-led campaigns.
- Lead and support local community activations that build awareness of the club, strengthen local relationships and create new routes to attendance, partnership and revenue growth.
- Develop and grow the club’s merchandising and retail offer, including physical and online sales, product ideas, stock coordination and supporter-focused sales opportunities.
- Work with suppliers and internal stakeholders to improve merchandise quality, visibility and sales performance on matchdays and online.
- Play an active role on matchdays, helping to drive commercial delivery, partner activations, hospitality, promotions and other income-generating activity.
- Ensure matchday sponsors, guests and commercial partners receive a high-quality experience and that all agreed rights and activations are delivered professionally.
- Maintain accurate reporting on sales activity, pipeline progress, revenue closed and future opportunities.
- Contribute ideas for new revenue streams that fit the identity and growth ambitions of Caledonian Braves FC.
Candidate profile
Essential
- Proven experience in B2B sales, sponsorship sales, partnerships, advertising sales or business development.
- A track record of generating revenue and closing deals.
- Strong communication and presentation skills, both in person and in writing.
- Highly organised, self-motivated and target-driven.
- Comfortable working independently in a fast-moving and entrepreneurial environment.
- Willingness to work occasional evenings and weekends in line with matchdays, community events and partner activity.
Desirable
- Experience working in football, sport, events, media or entertainment.
- Understanding of sponsorship rights, partner servicing and activation.
- Experience of developing local partnerships, promotions or community-facing campaigns that increase attendance or audience engagement.
- Experience of merchandising, retail, hospitality or matchday commercial operations.
- Existing network of relevant business contacts.
Success in the role
Success will be measured through:
- New commercial revenue secured.
- Partner renewals and upsells.
- Growth in commercial activity and matchday attendance.
- Growth in merchandising and other supporter-related revenue.
- Development of a stronger, more visible and engaged local presence for the club.
Package
- Approx. £21,000 base salary per annum (4 days per week at £12.71/hour).
- Attractive commission structure linked to new and renewed commercial revenue.
- Opportunity to play a leading role in shaping the next stage of Caledonian Braves FC’s off-pitch growth.
- Hours, responsibilities and package to be reviewed after an initial trial period.
How to apply
Please send your CV and a short cover note outlining your relevant experience and why this role interests you to chris@caledonianrbraves.com