Job Title: Store Stylist
Department: Store
Reporting to: Assistant Store Manager
Contract type: Permanent, 40 hours per week (weekend and evenings for events will be required)
Location: Cadogan Place, Chelsea, London
About the Fold:
The Fold London is an award-winning British luxury womenswear brand built on a singular, powerful idea: that the women who run boardrooms, lead teams and shape the world deserve clothes as ambitious as they are. Founded with a clear mission to dress professional women with intention, The Fold has built a loyal global community of customers who value craft, quality, and considered design over fast fashion.
With a multi-channel presence - led by ecommerce and supported by our two London stores in Chelsea and the City – The Fold has built a loyal and growing customer base across the UK, US and internationally.
As we enter the next stage of growth, we are investing heavily in our international expansion, commercial capability, systems, customer insight and operational infrastructure. This role is a key part of that journey.
You can explore our world at www.thefoldlondon.com and find us on Instagram, LinkedIn, and Facebook as @thefoldlondon.
Role Overview:
Providing exceptional in-store customer service and styling advice. Demonstrating strong selling techniques, to achieve sales KPIs and build a client base.
Key Responsibilities:
1. Customer Service and Sales KPI’s
- Confidently engage with customers on the shop floor and hold one-to-one styling appointments
- Demonstrate confident selling techniques to drive sales and achieve store KPIs
- Utilise brand product knowledge to build outfits and style the collection with clients
- Oversee alteration process from start to finish (training will be provided on this)
- Be a passionate Fold brand ambassador
2. Client base
- Build a personal client base and oversee your own clientele book by managing customer relationships
- Capture client’s preferences to tailored follow ups and information
- Engage in regular in-store brand events
- Support with customer communications via our store What’s App
3. General store tasks
- Maintain high standards on the shop floor and stockroom
- Complete the opening/closing checklist at the beginning and end of each day
- Assist the store specialist with VM updates to ensure alignment with new monthly drops
- Process weekly stock deliveries from our 3PL to be shop floor ready
- Support with regular stock checks and cycle counts for stock accuracy
About You
- Have previous experience of sales in store, boutique, styling or a similar customer facing environment
- Be familiar with high-end sales processes, behaviours, customers and brands
- Be passionate about styling and building customer relationships
- Be a committed energetic, motivated contributor to The Fold, going above and beyond the role with a proactive attitude to work as part of a team
- Understand the commercial goals of the store, working towards KPIs within a retail environment
- Contribute with a proactive attitude to daily tasks
- Understand the importance of styling as well as the behind the scenes/administrative aspects of the role
Benefits & Perks:
We believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:
- 33 days holiday (25 days + bank holidays) + option to buy more!
- Pension scheme
- Salary sacrifice options (pension & childcare)
- Financial wellbeing platform to support your goals
- £1,250 annual The Fold gift voucher
- Bike to work scheme to save on bikes & equipment
- Employee Assistance Programme (confidential wellbeing support when you need it)
- Eye care support
- Enhanced maternity pay
- Friends & family discount – enjoy 50% off full retail price
- Monthly social events, plus summer & Christmas parties
- Summer Fridays for that early start to the weekend
- Fully stocked snack cupboards, fresh fruit, plus great coffee & tea
- Opportunities to give back through volunteering with our charity partner, Smart Works
Why The Fold
- A brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in
- Opportunity to play a highly visible role in a growing premium fashion brand
- Direct exposure to the leadership team and key strategic initiatives
- Broad and genuinely commercial remit with real influence on business performance
- Opportunity to help shape the next stage of international and operational growth
- Entrepreneurial environment with high levels of ownership and autonomy
- Collaborative culture with ambitious plans for the future
- Recent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.
Diversity and Inclusion
We promote a diverse and inclusive workplace which harnesses the benefits of the diversity of our team and strives to represent the communities in which we live and work. Our vision is to establish an environment that attracts individuals from a wide range of backgrounds and talents, empowering them to contribute their best and authentic selves. We welcome and encourage applications from those who share our commitment to fostering this inclusive and authentic work culture.