Motorrad Brand Manager

About the role

We are looking to recruit an ambitious, driven and commercially minded individual to become our Motorrad Brand Manager at Sytner Stevenage.

Sytner Stevenage officially launched BMW Motorrad from 1st April 2026, adding the Motorrad franchise to an already highly successful and award-winning BMW and MINI operation. This is a rare opportunity to join a business at the beginning of an exciting growth journey, with significant investment, strong group backing and enormous future potential.

Our ambition is clear – we are looking to build one of the largest, most successful and customer-focused Motorrad retailers in the UK. With a brand-new opportunity in a thriving market, this role offers the chance to shape, influence and grow the business from the ground up whilst building a high-performing team and an exceptional customer experience.

As a Sytner Brand Manager, you will be responsible for the overall management, performance and development of the Motorrad sales operation. You will lead from the front, inspire and motivate a passionate team of Sales Executives and Business Managers, whilst creating a culture focused on performance, accountability and outstanding customer care.

You will play a key role in coaching and mentoring colleagues to maximise both individual and team potential, ensuring the department continues to develop and grow successfully. The role also requires close collaboration with our Aftersales leadership team to ensure the Motorrad operation works seamlessly as one business. We strongly believe that every sales customer is an aftersales customer, therefore creating a consistent, premium and memorable ownership experience is essential.

This role requires vision, leadership and energy, with the ability to see the wider opportunity across the entire Motorrad operation. From showroom presentation and customer engagement to stock management, profitability and long-term customer retention, you will take ownership of driving the business forward.

With a continued focus on digital enquiries and evolving customer buying habits, key responsibilities will include effective enquiry management, maximising every sales opportunity, achieving sales and profit targets, and ensuring optimum availability of Approved Used and New BMW Motorrad stock at all times. You will also be expected to develop local business opportunities, partnerships and community engagement to further establish Sytner Stevenage Motorrad within the region.

This is a full-time role which will typically include weekends to ensure we consistently provide our customers with the highest possible levels of service and engagement.

If you are passionate about leadership, motorcycles, customer experience and building something truly special, this is an outstanding opportunity to join one of the UK's leading automotive retail groups at an exciting stage of growth.

About you

It's imperative that the successful candidate will come to us with a history of outstanding results in a similar position within the automotive industry. You will not be satisfied by just hitting your targets and your ambition drives you to exceed on every occasion.

A desire and passion to bring new ideas to the department to continue to drive our year-on-year growing performance are paramount. You should be a strong motivator and someone who not only leads but is there to help and support their colleagues.

Why Sytner?

Sytner Group are delighted to provide an industry-leading benefits package.

We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.

Enhanced Holiday Entitlement – 27 days plus bank holidays

Company Car

Industry-leading Maternity, Paternity and Adoption Pay

Private Medical Insurance

Recognition of Long Service every 5 years

Discounted Car Schemes

Career Development

Enhanced Pension Entitlement

One day a year paid voluntary / community work

At Sytner, our values and the way we behave are important to us. We are committed to creating an equitable working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential.

As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process. For more information around reasonable adjustments and the recruitment process please