💥 Lead Creative Strategist (Paid Social)
💥 £47k - £55k
💥 Liverpool City Centre- Hybrid - 3 days a week
ThePlaceToBe are excited to be working closely with a great independent digital marketing agency. These guys are specialists within the eCommerce space working with some exciting brands across the world of Fashion and Beauty.
About the role
As a Lead Creative Strategist, the focus of your role will be take leadership upon creative strategy for the agency’s Paid Social projects.
What you’ll be doing day to day
- Lead personally on several key client accounts, acting as the most senior creative voice on those relationships.
- Develop compelling ad concepts across paid media channels, with Meta and TikTok as the primary focus.
- Write detailed creative briefs that draw on brand guidelines, client tone of voice, buyer personas, and AI avatar direction, producing work that creators can act on without ambiguity.
- Launch, manage, and optimise paid media campaigns at pace, using performance data to drive creative decisions rather than instinct alone.
- Build and manage testing frameworks: hypothesis, execution, analysis, and rapid iteration.
- Line-manage the Performance Creative team, including regular one-to-ones, development planning, and ongoing coaching.
- Be the escalation point for creative questions and blockers across the team.
- Set the standard for creative quality, testing rigour, and output velocity.
About you
To be considered for this Lead Creative Strategist you must be passionate about creating unique strategic ideas for Paid Social campaigns
What we're looking for
- Demonstrable experience in performance creative or paid social creative strategy, with a track record that speaks for itself.
- Proven ability to produce high-volume creative output across paid media channels, particularly Meta and TikTok.
- Strong grasp of paid social performance and the relationship between creative decisions and commercial outcomes.
- Proven hands-on experience with AI-assisted production tools, including Creatify, Arcads, ElevenLabs, CapCut Pro, or equivalents.
- Confident working knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup, optimisation, and analysis.
- Experience working directly with DTC ecommerce brands.
- You must be able to commute to Liverpool City Centre, 3 days a week