TITLE: Sales Associate
DEPARTMENT: Commercial
MANAGER: Director, EMEA Sales
OFFICE LOCATION: London
IPC is a fintech company that focuses on the human element. Having global presence, we support local markets with cutting edge cloud-based trading communications and managed connectivity.
Through our portfolio of communications and connectivity solutions, we focus on solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. This enables our clients to maintain consistent market access, a strong competitive advantage, and enhanced operational efficiency.
IPC Systems has been recognized as Best Global Company Culture in 2021 by Comparably.
Come be part of a team that delivers ground-breaking products for our clients.
www.IPC.com
Role Overview:
IPC is seeking a high-impact Sales Associate to drive new business growth across our Financial Markets SaaS portfolio.
This is a hunter-first role focused on:
- Building and converting high-quality pipeline
- Winning new logos
- Expanding IPC’s footprint through multi-product SaaS solution selling
The successful candidate will demonstrate a proven ability to create pipeline from the ground up, operate with urgency, and consistently exceed quota in competitive enterprise environments.
How You Will Make an Impact:
New Business & Pipeline Ownership (Primary Focus)
- Own end-to-end pipeline creation and conversion, with a minimum expectation of 50–70% self-generated pipeline
- Build and maintain 3–5x pipeline coverage against quota at all times
- Prospect into Tier 1–3 financial institutions through direct outreach, referrals, networking, and ecosystem engagement
- Drive new logo acquisition as a core performance metric
- Identify and penetrate new buying centres and stakeholders across client organisations
Multi-Product SaaS Selling
- Position and sell IPC’s full portfolio (Trading Communications, end user products, AI enabled trade workflow, Compliance, Data, Network Services)
- Drive multi-product, platform-led deals rather than single-product sales
- Develop and execute value-based sales strategies aligned to client business outcomes
- Build compelling commercial and transformation cases for clients
Sales Execution & Deal Management
- Own the full sales cycle from initial engagement through to close
- Drive deal velocity through effective qualification, multi-threading and stakeholder alignment
- Lead complex negotiations and competitive sales processes
- Orchestrate internal resources (pre-sales, product, customer success) to win deals
Territory & Market Development
- Translate market opportunity into structured territory and pipeline generation plans
- Actively establish IPC presence in target markets through events, networking and industry engagement
- Track competitor positioning and market dynamics to inform sales strategy
Sales Discipline & Forecasting
- Maintain accurate pipeline, forecasting and activity tracking in Salesforce (SFDC)
- Deliver consistent, high-quality sales reporting
- Operate with disciplined forecast accuracy and pipeline hygiene – non-negotiable
Performance Expectations
- Pipeline coverage: 3–5x quota
- Self-generated pipeline: ≥50%
- Strong contribution to new logo revenue
- Consistent quota overachievement
- High outbound activity and opportunity creation levels
- Accurate and disciplined forecasting and CRM management
Essential Skills and Experience to be Successful in this Role:
- 3+ years in a sales role within Financial Markets / SaaS / Technology focused on business development
- Proven track record of new business acquisition and quota overachievement
- Demonstrated experience building pipeline from zero or low base
- Experience selling complex, multi-stakeholder SaaS solutions
Core Capabilities
- Hunter Mentality – proactive, resilient and highly driven to win new business
- Pipeline Builder – consistently generates and converts opportunities
- Commercial Acumen – builds compelling, outcome-driven business cases
- Competitive Drive – thrives in fast-paced, high-performance environments
- Multi-Threading Expertise – engages across C-level, Trader users and Head of desk ecosystem through operational stakeholders
- Execution Focus – disciplined in managing pipeline, deals and forecasts with diligence
Desired Skills and Experience:
- Strong understanding of financial markets ecosystem and technology landscape
- Ability to challenge client thinking and drive strategic conversations
- Experience navigating long and complex enterprise sales cycles
- Ability to sell in a multi-product environment focused on growth
- Strong understanding of value positioning
What’s in It for You?
At IPC, your compensation is only part of the package. We are committed to investing in a range of programs and initiatives to improve the overall experience of our employees.
In addition to a collaborative, high-performing team environment, we’re pleased to offer benefits including:
- Competitive Base Salaries and Performance Bonus/ Commission Plan
- Private Medical Insurance, Dental Insurance and Optical Reimbursement
- Salary Sacrifice Pension Scheme
- 25 Holidays per Year Plus Public Holidays
- Additional Time off for Charity Work and Volunteering
- Tuition Reimbursement
- Certification Bonus Program
- Access to “IPC University” our Internal E-Learning Platform
- Access to LinkedIn Learning
- Structured Onboarding Training and Peer Mentor Support
- Enhanced Parental Leave
- Wellness Program
- Fitness Membership
- Cycle to Work Scheme
- Season Ticket Loan
- Employee Referral Scheme
Further information about your benefits will be provided during your onboarding process.
Additional Information:
At IPC, we believe that hybrid working creates an inclusive, flexible environment where employees can perform at their best, and teams can collaborate, innovate, and celebrate successes together. We spend around 60% of our time in the office and around 40% of our time working remotely. Some employees may be required to work from the office or client sites more than 60% of the time, if required by their role and/or client needs.
Your precise work schedule will be determined by you and your Line Manager before commencement of employment with IPC.
You can explore more about our culture, offerings and commitment on www.ipc.com/careers/ and www.ipc.com/about-us/about-ipc/.
IPC’s Work Culture:
The IPC work culture is one that fosters inclusion, prioritizes innovation, and maximizes potential. We are a global ecosystem, full of diverse people that together made IPC what it is today.
Our strength as an organization is the sum of our different backgrounds, perspectives, skills and geographies; supported by an ironclad commitment to constructive dialogue and open-mindedness.
We live and breathe our commitment to innovation by embracing bold ideas, seizing new opportunities and striving for excellence. Our people have continued to deliver ground- breaking solutions to our clients for over 50 years.