We are seeking a Head of Marketing for a client to build the marketing function from a small in-house team.
As Head of Marketing, you will own brand, content, demand generation, communications, and employer branding.
The key objectives are to:
- Position the company clearly in a crowded market category
- Support the commercial team with high-quality sales and marketing materials
- Elevate the external profile of the leadership team
ABOUT THE CLIENT
A London-based climate technology business, post-Series A, scaling commercial activity across Europe and North America. Strong customer traction. The brand position has yet to catch up to the commercial reality.
KEY RESPONSIBILITIES
Function Leadership
- Build the marketing function from a small in-house team
- Own brand, content, demand generation, communications, and employer brand
- Develop and execute the marketing strategy
- Report to the CEO and contribute to executive decision-making
Brand & Content
- Position the company in a crowded category
- Develop the brand architecture and visual system
- Lead content programmes — thought leadership, technical content, case studies
- Manage external agencies and freelance support
Pipeline & Commercial Support
- Build demand generation programmes for the commercial team
- Develop sales materials and case studies
- Coordinate with sales on account-based marketing strategies
- Measure marketing contribution to pipeline
Strategic Support
- Lead external profile activity for the CEO and CTO
- Support the employer brand for recruitment
- Manage media and investor communications
- Contribute to category-shaping activity at events and in press
PROFILE
- Senior marketer from a climate technology, energy, or industrial scale-up
- Generalist comfortable across brand, content, and pipeline
- B2B technical marketing experience
- Stronger on judgement than on agency credentials
- Demonstrable record of building marketing functions from a small base
DESIRABLE EXPERIENCE
- Background in climate tech, deep tech, or industrial B2B
- Experience working closely with technical founders and CTOs
- Network across European climate tech media and analysts
- Exposure to fundraising and IPO-stage communications