BettingJobs is partnering with a publicly listed leisure and entertainment group headquartered in Australasia as it expands its land-based operations, beginning with a strategic market entry into New Zealand. This growth initiative is expected to support wider international online expansion plans in the future.
As part of this journey, the business is seeking to appoint a Head of SEO to join its team in either Malta or London
.
Key Responsibilitie
s:• Develop and execute a comprehensive SEO strategy aligned with the company's commercial growth objective
s.• Build scalable frameworks for organic acquisition across multiple regulated jurisdiction
s.• Lead technical SEO initiatives, ensuring optimal website architecture, crawlability, indexation, site performance, and user experienc
e.• Define and oversee content strategies designed to increase organic visibility, authority, and customer acquisitio
n.• Identify opportunities arising from AI-driven search experiences, generative search platforms, and emerging discovery channel
s.• Collaborate closely with product, technology, UX, content, analytics, and acquisition teams to embed SEO best practices throughout the customer journe
y.• Establish measurement frameworks, KPIs, and reporting structures to track performance and demonstrate business impac
t.• Conduct competitor analysis, market research, and opportunity assessments to inform strategic decision-makin
g.• Manage external agencies, consultants, and strategic partners where require
d.• Build and develop an SEO function capable of supporting international growt
h.
Requiremen
ts:• Significant SEO leadership experience within regulated online gaming, betting, casino, or related digital industri
es.• Proven track record of delivering organic growth in highly competitive marke
ts.• Strong expertise across technical SEO, content strategy, digital PR, and authority-building initiativ
es.• Deep understanding of modern search ecosystems, including AI-generated search experiences and emerging organic discovery channe
ls.• Experience working across multiple international markets and regulatory environmen
ts.• Strong analytical mindset with the ability to translate data into actionable business insigh
ts.• Experience collaborating with cross-functional teams including product, engineering, UX, content, and commercial functio
ns.• Excellent stakeholder management and communication skil
ls.• Commercially focused with a strong understanding of customer acquisition and lifetime value drive