Head of Digital Marketing & Performance

Head of Digital Marketing & Performance 
Location - Liverpool 
Hours - Monday – Friday 
Contract type - Permanent 
Salary - Generous Base Salary 

We’re looking for a commercially driven Head of Digital Growth to lead acquisition, retention and performance across the Love2shop brand portfolio. 
This is a high-impact role with clear accountability for traffic, customer growth, channelperformance, and revenue delivery. You’ll turn trading priorities into digital activity that drives measurable commercial outcomes. 
This isn’t just about running channels; it’s about owning performance, making smart decisions, and delivering results. 
 
The role:

Owning acquisition and retention strategy across PPC, SEO, Paid Social, CRM, Email, Affiliates, Display and Content 
Delivering qualified traffic, customer growth and ROI aligned to trading and revenue targets 
Align channel plans with trading, onsite performance and key campaigns 
Working closely with Finance on CAC, LTV, forecasting and ROI performance 
Leading weekly performance reviews, driving optimisation and continuous improvement 
Owning forecasting, insight and board-level reporting for digital performance 
Managing agencies and internal specialists against clear KPIs and budgets 
Identifying growth opportunities through data, audience insight and customer behaviour 
Maintaining strong control of digital spend, governance and measurement 
Driving a test-and-learn culture to unlock new growth levers 
 
What we’re looking for:

Proven experience leading digital growth / performance marketing at scale 
Strong track record of delivering commercial outcomes, not just activity 
Experience working closely with e-commerce, trading or commercial teams 
Highly analytical with strong forecasting and performance management capability 
Confident influencing senior stakeholders and presenting at board level 
Comfortable operating in a high-accountability, results-driven environment 
Strong understanding of ROI, budget control and performance governance 
Experience in a multi-channel or multi-brand environment preferred 
 
Why join us:

A commercially focused role with real ownership and impact 
Close partnership with senior leadership 
Opportunity to shape and scale digital performance across a recognised brand portfolio 
Collaborative, growth-focused environment 
 
Benefits: 
•    25 days’ holiday per year, plus bank holidays 
•    Company pension scheme 
•    UK health care cover 
•    Staff Everyday Benefits card offering discounts with multiple retailers (10%) 
•    Corporate travel scheme with Merseyrail, Northern rail, Arriva & Transport for Wales 
•    Fabulous kitchen space which offers free refreshments  
•    Faith room open to all denominations along with dedicated kitchen space for Halal and Kosher food preparation 
•    Cycle to work scheme  
•    Family friendly leave 
•    Community volunteering policy which allows you 2 days per year to support the community with charitable events 
 
You may have experience in the following: Head of Digital Marketing, Head of Performance Marketing, Head of Digital Growth, Digital Marketing Director, Performance Marketing Director, Growth Marketing Manager, Senior Digital Marketing Manager, Head of Acquisition, Digital Acquisition Manager, Head of CRM, Head of Paid Media, Digital Channel Manager, eCommerce Marketing Manager, Head of SEO and PPC, etc. 

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