Area Sales Manager

Sales Manager 

Field Based

40 hours per week

£40,000 - £50,000 Basic

+ £10,000 - £20,000 Annual Bonus (Based on performance) 

Our client, a growing international fire safety solutions provider, is looking to recruit an experienced Sales Manager to develop and expand their trade partner network across the South of the UK.

What's on Offer:

• Competitive basic salary of £40,000 - £50,000
• Annual performance bonus of £10,000 - £20,000
• Opportunity to join a growing and ambitious organisation
• Full product and technical training
• Career development opportunities
• Field-based role with autonomy and flexibility

Key Responsibilities:

• Establishing and developing a network of distributors, resellers, and trade partners across the UK
• Identifying and securing new business opportunities within the fire safety sector
• Building and maintaining strong relationships with existing trade partners
• Supporting and influencing partners to maximise sales opportunities
• Delivering product demonstrations and technical presentations to customers and partners
• Creating and implementing partner training programmes
• Providing technical support, design guidance, and installation supervision where required
• Working closely with internal departments including logistics and accounts to ensure excellent customer service
• Monitoring partner performance and implementing improvement strategies where required
• Maintaining accurate records and sales activity through the company CRM system
• Analysing sales performance and producing reports against business objectives
• Ensuring partners are fully engaged with company products, systems, and processes
• Representing the business professionally at customer meetings, trade events, and industry exhibitions
• Carrying out additional business development and account management duties as required

Essential Requirements:

• 3-5 years' experience within the fire safety industry
• Experience selling or supporting products such as Fire Extinguishers, Kitchen Suppression Systems, Total Flooding Systems, or Tube-Based Suppression Systems
• Proven experience working with distributors, resellers, or trade partner networks
• Strong business development and account management skills
• Good technical understanding of fire safety products and applications
• Excellent communication, negotiation, and presentation skills
• Self-motivated with the ability to work independently
• Full UK Driving Licence

Desirable:

• Experience developing distribution networks across multiple regions
• Fire safety industry qualifications or certifications
• Experience delivering technical training and product demonstrations