Commercial Sales Development Manager

Fitness Superstore
Commercial Sales Development Manager
Location: Northampton Head Office, with UK travel
Reporting to: Managing Director
Direct Reports: Store Managers
Peer Role: Retail Operations Manager
Drive and grow our B2B fitness equipment business
We are looking for an experienced commercial sales professional to lead and grow our B2B channel, developing new markets and key accounts, and establishing this channel as a significant contributor to the company’s long-term growth.
This is a senior, hands-on role for someone who has already sold fitness equipment or similar capital equipment into B2B channels and now wants the opportunity to build and scale a high-potential division.
You will take ownership of developing our commercial customer base, this includes gyms, health clubs, corporates, hotels, schools, universities, local authorities, and other commercial operative – and turn this into a significant and sustainable revenue stream.
Key Responsibilities
Own and grow the B2B channel
* Develop and deliver a clear commercial sales strategy for fitness equipment across all B2B segments.
* Set revenue targets, build the pipeline and be accountable for results.
Win and develop key accounts
* Identify, approach, and win new business from gyms, leisure operators, corporates, hospitality, education, and public sector clients.
* Manage and grow relationships with key decision makers, building long-term partnerships and repeat business.
Lead business development activity
* Drive proactive prospecting, tender responses, and proposals.
* Visit client sites, understand their facilities and needs, and propose tailored fitness equipment solutions.
Leverage our retail footprint
* Work with Store Managers and in-store sales teams to generate and convert commercial leads from our national retail network.
* Provide tools, training and guidance to ensure retail teams actively support B2B growth.
Product and supplier strategy
* Shape and manage the commercial product portfolio for B2B customers, ensuring it is competitive, durable, and suited to professional environments.
* Work with suppliers to negotiate commercial terms and identify new product opportunities.
Commercial reporting and strategy
* Track performance, margins and pipeline, and report regularly to the Managing Director.
* Use market insight and client feedback to refine strategy and identify new opportunities for growth.
About You
This is a senior commercial B2B role for a proven operator who can win business, build a channel, and turn it into a major revenue stream.
You will have:
Proven B2B sales experience in fitness equipment or closely related sectors
* Experience selling commercial gym equipment, wellness solutions or similar high value capital equipment into gyms, leisure operators, corporates, hospitality, education, or public sector.
Track record of winning and growing B2B accounts
* Evidence of meeting and exceeding sales targets in a B2B environment with longer sales cycles and multiple stakeholders.
Strong business development mindset
* Comfortable opening doors, building pipelines from scratch and developing new markets or channels.
Commercial and strategic thinking
* Able to understand margins, pricing, ROI, and budgeting, and to translate market trends into clear sales plans.
Influential communicator and relationship builder
* Confident dealing with senior decision makers, presenting proposals and negotiating commercial terms.
Collaborative leader
* Able to guide and influence store teams and work closely with the senior management to deliver commercial results.
Genuine interest in fitness and wellbeing
* Passion for the industry and an understanding of what commercial customers need from their equipment and service partner.
What We Offer
* Competitive Salary
* Discretionary Bonus – up to 50% of base salary
* Company Car or Car Allowance
* Private BUPA Healthcare
* Pension Scheme
* Generous Staff Discounts
* 29 Days Holiday (including Bank Holidays)
* Free On-Site Parking at Northampton Head Office
How to Apply
If you have a proven track record in selling fitness or commercial gym equipment into B2B channels and are ready to take ownership of developing and growing this side of our business, we’d love to hear from you.
Please send your CV outlining your relevant B2B fitness equipment sales experience and key achievements