Regional Sales Representative

Regional Sales Representative - Automotive Aftermarket

Our client is a leading provider of data and information services to the automotive industry. As part of a global organisation with a long history of success in the automotive aftermarket, they offer a collaborative, ambitious and rewarding environment where high performers thrive.

As a Regional Sales Representative, you will join the UK field sales team, driving new business growth and increasing market share across Wales. This is a hands‑on, direct sales role selling into independent garages and workshops, ideal for a motivated salesperson who enjoys autonomy, face‑to‑face engagement and the challenge of converting prospects into long‑term customers.

In return, you'll receive a competitive salary, uncapped commission and access to reward and recognition programmes, alongside ongoing training and development.

What's in it for you?

Salary: Competitive basic salary aligned to experience, plus an exceptional, industry‑leading commission structure

Earnings: Realistic high‑earning potential with no cap on commission

We're happy to discuss the full package confidentially at an early stage of the process.

Perks: Laptop + Phone + Fully expensed car + 28 days holiday + Pension

Work Arrangements: Field‑based role with regular travel throughout Wales

Ideal Locations: Cardiff, Swansea, Newport, Wrexham, Bridgend, Aberystwyth, Bangor, plus Gloucester, Telford, Hereford and Chester

What you'll need

Proven success in a direct / field sales role - essential.
Experience in the automotive aftermarket.
Knowledge of diagnostic tools, garage equipment or automotive technology is highly advantageous.
Confident delivering product demonstrations using a laptop; comfortable with Microsoft Office.
A self‑starter who enjoys working independently, thrives on new business activity, and is motivated by achieving and exceeding targets.
Strong rejection‑handling skills and the resilience to maintain momentum in a high‑activity sales environment.
Ability to sell using features and benefits, adapting your approach to different customer types.What you'll be doing

Driving new business acquisition by visiting independent garages and workshops across your territory.
Planning, managing and executing a structured sales process to maximise conversions.
Conducting professional product demonstrations, clearly communicating features, benefits and commercial value.
Managing the full sales cycle from initial contact and trial period through to sign‑up.
Following up on marketing‑generated leads while also generating your own pipeline through proactive field activity.
Maintaining accurate customer records within the CRM system (MS Dynamics).
Attending automotive industry events and trade shows, using your product knowledge to engage with customers.
Collaborating with the wider sales, marketing, customer support and order processing teams to ensure a seamless customer experience.
Participating in team meetings, sales contests, coaching sessions and ongoing training.Register your interest

If you're a driven, commercially minded sales professional who thrives on new business, enjoys being out in the field and wants to be part of a forward‑thinking global organisation that rewards success, we'd love to hear from you.

Send your CV to Kayleigh Bradley or call for a confidential chat on (phone number removed).

Job Reference: Regional Sales Representative - Automotive Aftermarket - 4348KB

Glen Callum Associates specialises in automotive recruitment, leveraging extensive industry expertise and a global network to connect exceptional talent with leading organisations worldwide. We are committed to creating diverse and inclusive workplaces and welcome applications from all qualified candidates