Marketing Manager

Marketing & Communications Officer (National Insurance Broker)
Location: Nr Stoke-on-Trent, Staffordshire
Salary: £30,000 – £40,000 + Comprehensive Benefits Package DOE
The Role: Local Roots, National Reach
Are you a creative communicator with a strategic mindset? Join one of the UK’s leading National Insurance Brokers. While our reach is UK-wide, our Stoke-on-Trent office is a critical engine for our growth.
We are looking for a Marketing & Communications Officer to lead our regional engagement and support our national brand strategy. You will be the architect of our message—ensuring our corporate clients and independent policyholders receive clear, compelling, and compliant information.
Key Responsibilities
• National Campaign Execution: Adapt national marketing strategies for the Staffordshire and UK business market.
• Stakeholder Management: Work alongside Senior Brokers and Directors to produce high-quality tender documents and client-facing presentations.
• Multi-Channel Content: Create and manage a content calendar including LinkedIn thought leadership, email marketing (Dotdigital/Mailchimp), and regional PR.
• Internal Comms: Act as the "Internal Journalist" for the Stoke office, sharing wins and updates with our national network to ensure Staffordshire is on the map.
• Compliance (FCA): Ensure all marketing collateral meets Financial Promotion standards and adheres to Consumer Duty requirements.
• Market Intelligence: Monitor local competitor activity in the Potteries and beyond to identify new niches for our sales teams.
The Ideal Profile
• Sector Experience: 2+ years in Insurance, Professional Services, or a highly regulated B2B environment.
• You understand the local business landscape (from manufacturing to logistics) a
• Digital Fluency:
• Writing Prowess:
If you wish to apply for this position please complete the link and a consultant from Cameron James Professional Recruitment will be in contact with you