Digital Marketing Executive

This role is responsible for maximising the sale of industrial and engineering assets by designing and executing targeted, data-driven marketing campaigns. Operating across Europe, the USA and Asia, it leverages email, paid search, social media and emerging AI-driven channels to drive qualified buyer traffic and deliver measurable results.

Client Details

My client is a growing Brighton-based business with ambitious plans, seeking a Digital Marketing Executive who is passionate about AI and staying at the forefront of emerging tools and technologies.

Description

As the Digital Marketing Executive you will have the following responsibilities:

AI-driven audience segmentation (industry, geography, behaviour, asset type) for targeted outreach
Plan, manage and optimise Google Ads (PPC) campaigns using automation tools
Manage and grow social media presence across LinkedIn, Facebook, Instagram and emerging channels
Lead SEO, GEO and AIO strategy, using AI tools to drive organic performance and conversions
Leverage AI tools (e.g. ChatGPT, Copilot, Jasper) for content, targeting and performance analysis
Produce data-driven marketing reports and visual storyboards using AI-powered analytics tools
Identify and test new digital channels and data sources to expand audience reach
Collaborate with international teams to ensure consistent, coordinated marketing activity
Conduct competitor analysis and track market trends
Use SIC/NAICS codes for prospect research and data segmentation.

Profile

A successful Digital Marketing Executive should have:

2-3+years' minimum experience in digital sales & marketing
Proven ability to grow and manage direct marketing databases (organic + acquisition)
Strong email marketing experience at scale (e.g. Mailchimp, HubSpot, Klaviyo)
Hands-on use of AI tools in marketing with clear, demonstrable use cases
Google Ads/PPC expertise (planning, execution, optimisation)
Social media marketing across LinkedIn, Facebook, and Instagram
CRM management and segmentation of large contact databases
Solid SEO experience (keyword research, on-page, link-building) with GDPR, data governance, and ethical AI awareness
Working knowledge of HTML/CSS beneficial but not essential
Passion for AI and emerging technologies, with a proactive approach to staying current on new tools, trends, and best practices.

Job Offer

A competitive salary
25 days holiday, pension, private healthcare after 1 years' service and company events.
Brighton based, you will be in the office for the first month - following that hybrid working will be offered - 2 days from home