Central Employment are working with a growing technology organisation looking to appoint a driven and commercially focused Sales Development Representative.
This is a key frontline role responsible for generating new business opportunities, engaging senior decision-makers, and building a strong pipeline for the sales team. You’ll play a critical role in identifying and qualifying prospects, particularly at C-suite level, within target B2B markets.
Key Responsibilities:-
- Lead Generation & Prospecting
- Identify and engage new B2B prospects within defined target sectors
- Execute outbound activity including cold calling, email outreach, and LinkedIn engagement
- Build and maintain a consistent pipeline of qualified opportunities
- Client Engagement
- Confidently engage with C-level and senior decision-makers, articulating value propositions clearly
- Qualify inbound and outbound leads against agreed criteria
- Book high-quality meetings and hand over opportunities to the sales team
- CRM & Pipeline Management
- Accurately log all activities, leads, and customer interactions within the CRM system
- Maintain up-to-date records of prospect engagement and pipeline progression
- Track performance metrics and contribute to reporting insights
- Collaboration & Campaign Support
- Work closely with marketing and sales teams to support campaigns and outreach initiatives
- Follow up on marketing-generated leads and nurture prospects through early-stage touchpoints
- Provide feedback on lead quality, messaging, and campaign effectiveness
Key Skills & Experience:-
- Proven experience in a B2B telemarketing, SDR, or business development role
- Experience speaking with C-level executives and senior stakeholders
- Strong communication and persuasion skills, particularly over the phone
- Experience using CRM systems to manage leads and activities
- Highly organised with strong attention to detail and follow-up discipline
- Resilient, target-driven mindset with a proactive approach to outbound sales
Desirable Experience:-
- Experience within managed services, IT, SaaS, or technology sectors
- Understanding of IT services, cloud solutions, or digital transformation offerings
- Exposure to structured sales methodologies and lead qualification frameworks