National Sales Director- Steel Frame

The company designs and supplies high-performance lightweight galvanised steel framing systems that are transforming modern construction across the UK and Ireland.

Their fast-track SFS solutions offer unmatched speed, strength, and efficiency, delivered on-site as infill walling or complete load-bearing structures for residential, education, commercial, and healthcare projects.

The company is now seeking a Sales Director to lead its Framing Division. This is a senior commercial leadership role with full responsibility for driving sales strategy, business development, and commercial growth across the division.

This opportunity is ideally suited to a proven sales leader with a passion for innovative offsite construction solutions who is looking to play a pivotal role in scaling a high-growth division and making a significant impact.

Person Specification

• Excellent track record of sales experience within the construction industry
• Extensive knowledge of the requirements of the Building Safety Act
• Ability to successfully manage and lead a team of Regional Sales Managers
• Well organised, self-motivated, and professional, with the flexibility for extensive travel and several nights away per week
• Experienced in negotiating terms and managing supply chain relationships
• Ability to achieve objectives independently as well as part of a team
• Computer literate with the ability to communicate effectively at all levels
• Must possess a full driving licence
• Must be eligible and able to prove the right to work in the UK, as the company does not hold a sponsorship licence

Responsibilities

• Responsible for all aspects of sales, including maintaining and improving margin, volumes, operating profit, and ensuring the division achieves budget expectations across SFS systems
• Strategically ensuring the business develops an offering aligned with the requirements of the Building Safety Act
• Working with the national network of installers to develop the subcontractor market, identify new opportunities, and maintain and strengthen existing relationships
• Liaising with the Marketing Department to support marketing and advertising campaigns while promoting new products, software, and literature
• Managing, developing, and motivating Regional Sales Managers while supporting them across all commercial aspects, including performance reviews, appraisals, and sales incentives
• Developing strong relationships with key main contractor supply chain partners while strategically identifying and onboarding new partners where opportunities arise
• Liaising and communicating effectively with all internal departments regarding credit control, internal sales, Salesforce implementation, design and detailing, and production
• Reporting monthly and quarterly on trading performance, forecasts, invoiced sales, competitor activity, market issues, and opportunities via CRM
• Identifying new market opportunities and developing these into potential new products and services

Location/Area UK (National)

Package

• Competitive salary
• Bonus scheme
• Company car
• Mobile phone and IT support package
• Company pension scheme
• Health cash plan
• Life assurance
• 33 days holiday including statutory days