Shopper Marketing Manager

An exciting opportunity has arisen for an experienced Shopper Marketing Manager to join a fast-paced marketing team within a leading FMCG business. This role is focused on delivering impactful shopper marketing activity that drives brand visibility and influences purchasing decisions across key retail channels.

Working closely with commercial and brand teams, you will play a key role in translating category and consumer insight into engaging omnichannel campaigns that deliver measurable business results.

Key Responsibilities

Develop and execute retailer-specific shopper marketing strategies across multiple product categories
Create insight-led campaigns that enhance shopper engagement and support commercial growth objectives
Collaborate with Sales, Brand and Category teams to ensure alignment between customer plans and brand priorities
Deliver integrated online and in-store activations to maximise shopper reach and impact
Manage and optimise sponsored product campaigns and retailer media activity
Track budgets, campaign performance and ROI with accuracy and agility
Build strong relationships with external agencies and retail partners to deliver high-quality activations
Use shopper and market data to identify opportunities and influence decision-making

About You

The ideal candidate will be commercially minded, highly organised and passionate about creating engaging shopper experiences. You will thrive in a collaborative environment and be confident managing multiple stakeholders and projects simultaneously.

Skills & Experience

Previous shopper marketing experience within FMCG or a related consumer-focused sector
Strong understanding of working with major UK retail accounts
Proven experience managing external agencies and cross-functional stakeholders
Excellent communication and presentation skills
Creative thinker with strong commercial awareness
Ability to manage projects effectively in a fast-moving environment
Strong analytical skills with confidence using data to drive decisions
Advanced working knowledge of Microsoft PowerPoint and Excel

What's on Offer

The opportunity to lead customer-facing marketing activity for well-established consumer brands
A varied and autonomous role within a collaborative and supportive team
Career development opportunities within a successful international business
Hybrid working arrangement with a mix of office and home-based working

Location

This role is based in Leeds with hybrid working available. Candidates should be comfortable travelling to the office and other business locations when required for collaboration and meetings