Ecommerce Lead

Ecommerce Lead - Fast-growing fashion brand

Location - Liverpool

Zachary Daniels are partnered with a fast-growing, digitally native apparel brand that has built a strong following through performance-led design, community engagement. Known for blending functionality with a clean, elevated aesthetic, the brand creates product designed to move seamlessly with everyday lifestyles.

The Role:

As Ecommerce Lead, you'll be responsible for driving revenue, optimising performance, and delivering a best-in-class online experience across both website and app. The Ecommerce Lead will sit at the centre of the business-collaborating closely with marketing, CRM, creative, and development teams to ensure trading activity is aligned, effective, and commercially driven.

Key Responsibilities:

Lead, manage, and develop a small ecommerce team, setting clear objectives and driving performance
Own ecommerce trading performance across all markets, delivering against revenue and margin targets
Monitor and analyse key KPIs including conversion rate, average order value, and traffic
Own and manage the trading calendar, aligning key moments with wider marketing activity
Oversee all onsite and app merchandising, ensuring a best-in-class customer experience
Lead product launches, ensuring accuracy across content, pricing, and imagery while maximising commercial impact
Drive CRO initiatives, including A/B testing and optimisation of the customer journey
Collaborate with design and development teams to enhance onsite experience and functionality
Align closely with performance marketing teams across paid social, PPC, affiliates, and SEO
Partner with CRM to ensure email, SMS, and app activity aligns with trading priorities
Brief creative teams on ecommerce requirements for campaigns and launches
Manage ecommerce platforms, working with internal teams and external partners where required
Own reporting and dashboards, delivering clear performance insights to senior leadership
Continuously improve the end-to-end customer journey across all devices
Identify and implement new tools, integrations, and platform enhancementsAbout You:

5+ years' experience in ecommerce trading, ideally within a fashion or consumer brand
Proven experience managing and developing a team
Strong understanding of ecommerce KPIs and digital trading levers
Highly analytical, with the ability to turn data into clear, actionable insights
Commercially minded, with a track record of driving revenue and growth
Comfortable working in a fast-paced, scaling environment
Strong communicator, able to collaborate cross-functionally
Proactive, hands-on, and solutions-focused approachWhy Apply:

Join a fast-growing, digitally native brand with strong commercial momentum
Opportunity to take ownership of ecommerce performance at a key stage of growth
Work in a highly collaborative, cross-functional environment
High level of autonomy with the ability to make a tangible impact quickly
Play a key role in shaping the online customer experience across multiple markets
Be part of a business that values data-driven decision making and continuous optimisation
Work closely with senior leadership, influencing key trading and growth strategies

Opportunity to build and develop a team within a scaling, ambitious organisation
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